September, 27, 2022
Diva Power and other key beauty brands from Hemas Consumer Brands such as Velvet, Paris, Kumarika and Vivya recently initiated an engagement drive during the Nallur Festival which took place from the 23rd to the 27th of August 2022. After a long haul, the brand was able to reconnect with its consumers one on one on a ground level initiative. This featured a stall that hosted a variety of engaging activities and raffle draws which gave an opportunity to the consumers to win exciting gifts and a grand prize of a washing machine. In addition, consumers also received discount coupons which could be redeemed during their next Diva purchase. Simultaneously, Diva Power also ran similar initiatives at selected SMMT outlets across Jaffna.
Diva Power a superior range is available in two affordable variants, Colour Guard and Germ Guard. Colour Guard helps protect colour on clothes while Germ Guard has Kohomba & Lime to fight germs on clothes. The range delivers superior cleaning, and it is compatible to be used in washing machines. Both variants are available in liquid and powdered form.
The initiative created awareness about the Diva Power range and gave consumers the opportunity to connect with the brand. Going forward, Diva Power will continue its engagement journey with consumers.