Fairfirst Insurance recently partnered with PayMaster Solutions (Pvt) Ltd to offer a convenient and speedy way of purchasing insurance on the go.

PayMaster is a one-stop payments app developed and operated by PayMaster Solutions (Pvt) Ltd, a fully-owned subsidiary of FirstPay (Pte) Ltd Singapore. The app aims to revolutionize the way

Sri Lankans transact when topping-up their mobile reloads and paying their bills.

On the forefront of offering progressive Sri Lankans a myriad of contactless and customised solutions, Fairfirst Insurance is known to be amongst the most innovative service brand in the industry. Taking lead in being the first and only e-commerce ready insurer and a pioneer in empathy-based contactless solutions, this partnership has created a digitized synergy that would greatly benefit the end consumer of purchasing insurance while on the move.

During the first phase of this partnership, Fairfirst will be offering its customers a Personal Accident Cover that can be purchased via the app. And a few months down the line, the company will expand its product range to offer other Fairfirst Insurance solutions to the progressive Sri Lankan. Customers can now purchase the Personal Accident (PA) Cover via the PayMaster App by navigating in a preferred language of their choice. To purchase a PA cover, customers have to follow four simple steps through the PayMaster App:

Step 1 - Download the PayMaster App & register (which is available on Android & Apple phones)

Step 2 - Select the Insurance Category

Step 3 - Fill out the required details to buy the PA policy

Step 4 – Once the details are submitted, the customer will receive an insurance certificate & policy documents via email

Commenting on the tie-up, Sanjay Siriwardena - Chief Sales Officer Fairfirst, stated, 'We are continuously looking to expand our horizons on how to serve our customers better. In a world where digitization is ruling, we must remain at the forefront of such advances. Empowering our customer with countless ways to experience and purchase our products should be made accessible at each corner.'

Stating further on this tie-up, Ransika De Silva - Founder/CEO PayMaster Solutions, adds, 'PayMaster is an instrumental service for the progressive Sri Lankan. It allows customers to save time, provides greater ease of use and complete security. Partnering with Fairfirst will give ease of access to the customers of Fairfirst for obtaining an insurance cover on the go.'

Among the top General Insurance companies of Sri Lanka, Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across a comprehensive branch network, affinity partners and leading brokers in the market. Fairfirst Insurance is also part of the Canadian based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil.

Photo Caption: (From left) – Ashan Weerasekara - Affinity Account Management Fairfirst Insurance, Nimanthi Dissanayake - Chief Product Officer & Ransika De Silva - Founder/CEO – PayMaster Solutions, Sanjay Siriwardena – Chief Sales Officer & Nelum Weragoda - National Head - Affinity Account Management – Fairfirst Insurance and Kosala Munasinghe, Senior Sales Manager CBD