January, 26, 2021
Leading integrated financial services company HNB FINANCE PLC (HNBF) took home the bronze award for superior Search Engine Optimization and Search Engine Marketing at the recently held SLIM DIGI Awards 2021. This spotlights HNBF as the only finance company to emerge victorious at the prestigious annual awards ceremony, which recognizes and celebrates outstanding digital marketing endeavors spearheaded by organisations across a multitude of industries in Sri Lanka.
HNBF secured this unique victory for their exceptionally strategised and executed campaign, “Building an organic footprint”. The awards ceremony was held on the 21st of January 2021, at the Bandaranaike Memorial International Conference Hall.
"We are extremely honoured to have secured this coveted win for our SEO and SEM efforts. Digital marketing plays a pivotal role in empowering companies to reach their targets, and the global pandemic has only accelerated this agenda by compelling companies to reimagine their business models to reach consumers more effectively and creatively. As an institution that places a high value on superior customer experiences, HNB FINANCE has always looked to digital to enhance our service portfolio. This victory is undoubtedly testament to the strength and effectiveness of our persistent investment in digital innovation." stated HNB FINANCE Head of Marketing Udara Gunasinghe.
HNB FINANCE is motivated by a strong vision to provide innovative, technology-driven financial solutions to enhance customer experiences and foster deeper, more meaningful relationships with all stakeholders; in a global climate placing increasing emphasis on digital transformation. The company's active presence in the digital sphere consistently delivers rich insight on customer success stories, CSR initiatives, HNBF's financial offerings as well as regular updates on the financial sector with the aim of improving financial literacy in the country. Most recently, HNB FINANCE was also awarded the prestigious Arcturus Award for social content & marketing at the annual Vega Digital Awards 2020 – the only finance company in Sri Lanka to have secured this honour.
The SLIM DIGI Awards is one of Sri Lanka's most anticipated and prestigious Awarding Ceremonies, regarded as the premier celebration of the expertise, talent and achievements in the digital sphere. All entrants are independently judged under stringent international standards by the industry's most respected business, marketing and digital marketing professionals. It recognizes the Best Digital Marketing campaigns from across a multitude of industries such as banking and finance, insurance, telecommunications, real estate, leisure and hospitality, and more. The SLIM DIGI awards aims to encourage innovative and contemporary work of global standards, as well as to inspire Sri Lanka's digital marketing industry and its next generation of practitioners.
[From Left to Right] Naveen Marasinghe - COO (Antyra), Dasitha Abeywickrama - Snr. Digital Marketing Executive (Antyra), Udara Gunasinghe- Head of Marketing (HNB FINANCE), Thilina Dissanayake - Snr. Manager Marketing Support Services (HNB FINANCE)