Introducing an industry-first: Fairfirst teams with CamCom to deploy empathy-based AI-powered claims solutions

September, 29, 2021

Fairfirst Insurance, an empathy-led innovative solutions provider, partners with CamCom, a global leader in AI-powered visual inspection solutions, to provide yet another industry-first service to amazing Sri Lankans. Winner of multiple awards: ‘Best Domestic General Insurer of the Year – Sri Lanka' by Insurance Asia Awards 2021, 'Best General Insurance Brand in Sri Lanka, 2021' by the Global Brands Magazine and ‘Best Motor Insurance Claims Process (Click2Claim) Sri Lanka 2021’ by the Global Banking & Finance Review, Fairfirst is passionate about innovation that caters to evolving customer needs at all times.

In setting benchmarks, this will be the first AI claims settlement platform in the region, thus establishing Fairfirst as the first insurer to enable straight-through motor claims processing while leveraging its award-winning virtual assessment technology, Click2Claim. With zero agent involvement, the state-of-the-art claims management platform aims to provide the safest customer interaction through contactless user experience, making this the most sensible option to settle claims during a pandemic.

CamCom solutions deployed on mobile devices will power damage analysis for 4, 3 and 2-wheeler for Fairfirst customers across Sri Lanka. This will advance the generation of instant quotes and spot settlement of claims, benefitting the customer from complete transparency provided in real-time and claims settled in record time.

The first-of-its-kind solution in Sri Lanka and a global-first in 3-wheeler damage assessment, this, state-of-the-art claims management platform digitally transforms the traditional processes of automobile inspections and claims settlements. It further reinforces Fairfirst’s commitment to providing an uplifting experience through world-class service standards in their customers' journey.

Sandeep Gopal, CEO of Fairfirst Insurance, stated, “At all times, our focus remains on how to stay relevant to the emerging needs of our customers, and we do this through continuous investment in pragmatic innovation. To achieve our vision of being the best insurer it is mission critical for us to team up with the right partners who have a similar appetite in challenging the status quo to provide world-class customer service. Therefore, I am very excited about this partnership with a leading FinTech firm such as CamCom. Together we aim to offer best in class solutions that completely disrupts the customer experience when it comes to settling claims.”

“We are excited to work with Fairfirst in launching Sri Lanka’s first AI-enabled damage assessments for claims. Fairfirst is a leading innovative insurance company in Sri Lanka and can now enhance the customer claims journey with industry-leading CamCom technology”, said Mahesh, Co-founder & CEO of CamCom.

With a passion for making complex insurance solutions simple and accessible, Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Serving individuals, businesses and institutions, the company offers its out-of-the-box solutions via its team of 1400 professionals, who work across a service centre network comprising 56 branches. Putting global concepts, innovation, fun and excitement back into the insurance industry, Fairfirst is fast becoming an industry leader that people turn to and trust.

Picture Caption: Sandeep Gopal – Chief Executive Officer, Fairfirst Insurance

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