Loops, one of Sri Lanka’s largest creative led integrated marketing agencies, is proud to announce that well-known marketing personality, Perez Daniel, has joined the team as Executive Creative Director. Daniel brings with him over 20 years of experience in advertising and marketing communications and a proven record in client satisfaction, business growth and impactful work.

Perez Daniel holds an impressive track record with successful stints at global marketing and communications powerhouses such as Wunderman Thompson, Young & Rubicam, Saatchi & Saatchi and DDB. He is known for his creative leadership in building brands and expertise in agency culture, creative-verticals and sustainable organic growth.

Speaking about his new chapter at Loops, Perez Daniel said, “I am excited to be joining such a vibrant and diverse agency that adopts a creative led integrated approach. The age of collectivism celebrates collaborative creativity. It is not just about creatives coming together, but a call for an integrated effort internally and externally. While integrated methods may give an eerie feeling to the selfish, it is a tried and tested model of creative leadership for those who consider the long run. I look forward to creating new trends and driving transformation in close cahoots with the rest of the Loopies.”

Daniel has worked with local and global giants such as Sri Lanka Telecom, Sri Lankan Airlines, Sri Lanka Tourism Board, Dialog Telecom, Bharti Airtel, Pepsi Co, Seylan Bank, Fonterra, HNB, Unilever, The Hindu, Cinnamon Hotels & Resorts, Sheraton Hotels, Aitken Spence, Suntel, British Council, Johnson & Johnson, BBPL, Lanka IOC, Arpico Supercentre, Chaaya Hotels (Sri Lanka & Maldives), MAS, ANC, Sunsilk, Mountain Dew, Hashtag Jeans, BOI, Softlogic, ICL, S-lon, Jones Tea, Mount Lavinia Hotel, Janashakthi Insurance, The Indian Express and Arpico Insurance.

Wasaam Ismail, CEO at Loops further added, “Our strategic goals have steered us towards a creative led integrated marketing approach. Such an approach has many advantages for clients including consistent messaging, greater brand visibility, a meaningful correlation between online and offline marketing and a focus towards fulfilling ROI driven objectives. Above all, an integrated marketing approach provides high cost efficiency. We believe that Perez, with his experience, will be a perfect fit for us at Loops and it gives me great pleasure to welcome him on board."

During the course of his impressive career, Daniel has directly led the launch of Bharti-Airtel in Sri Lanka, created the brand-architecture for Chaaya Hotels & Resorts [Sri Lanka and the Maldives], launched Arpico Insurance, re-positioned Arpico Supercentre, built a competitive culture for Contract Advertising [sub of Wunderman Thompson] and partnered in prestigious projects like So-Sri Lanka and Positive Sri Lanka.

Daniel’s work has earned him many accolades during the course of his career including a Silver Spike for Direct & Sales promotion, a Bronze Abby for Design Craft, D&AD finalist [Craft-Typography/Poster], ADC finalist [Fine Art], the Reggie Candappa Creative Award for Craft – A.D., instrumental in the Award for Best Effort in Tourism Marketing Launch 2007 - Travel & Tourism, instrumental in WTA campaigns for Sri Lankan Airlines  and PATA Gold Award for Marketing Media - CD Rom category - Chaaya Hotels & Resorts.