Roar AdX, the Official Platform Growth Partner for Digital Summit Asia 2026, brought a live TikTok experience to the summit through an interactive gaming activation. Participants recorded reaction videos while taking on the challenge, with winners who successfully completed it walking away with valuable creator gear and camera equipment.
The activation aimed to build awareness of TikTok for Business among digital marketers and marketing decision-makers attending the summit. By bringing gameplay and content creation together, Roar AdX encouraged delegates to experience the creativity and participation that brands can build on through the platform.
“Marketers understand a platform better when they experience what makes people engage with it. We wanted to bring that to the summit through something people could take part in and have fun with,” said Umair Wolid, Chief Marketing Officer of Roar Global. “The wider objective is to get more Sri Lankan brands thinking about where TikTok fits into their marketing strategy and give them the guidance and support to use it effectively.”
Roar AdX, Roar Global’s platform advertising venture, is an official TikTok Sales Partner in Sri Lanka. It supports brands and agencies with campaign consultancy, local payment options, training and ongoing assistance, helping advertisers plan, run and optimise campaigns around their business objectives.
Organised by the Digital Marketers Association of Sri Lanka (DMASL), Digital Summit Asia 2026 took place on 1 and 2 October at Waters Edge, Colombo. The summit brought together local, regional and international practitioners across marketing, creativity, technology and business, with a programme spanning platform advertising, artificial intelligence, the creator economy and brand building.
By connecting Sri Lankan marketers with global expertise and practical learning, the summit provides a forum for strengthening industry capabilities and advancing digital marketing excellence in the country. Roar AdX’s participation supported that exchange by bringing a platform experience directly to the marketing community.
