The Sri Lanka Convention Bureau (SLCB) successfully conducted a MICE Professional Development Programme from 15 to 17 October at Cinnamon Bey, Beruwala, reaffirming its commitment to enhancing the professional capabilities and global competitiveness of Sri Lanka’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
The three-day, two-night residential programme brought together approximately 45 industry professionals for an intensive learning experience focused on capacity building, knowledge sharing and strategic collaboration. The initiative aimed to strengthen industry expertise, promote international best practices and equip local stakeholders to respond effectively to the evolving demands of the global business events sector.
The programme featured distinguished international speakers, including Gary Grimmer, Executive Chairman of GainingEdge; Yusno Yunos, Vice President of the Malaysian Association of Convention and Exhibition Organisers and Suppliers; and Jane Vong Holmes, Sri Lanka Conference Ambassador. They were joined by Sri Lankan resource persons Dileep Mudadeniya and Dr. Vipula Wanigasekera, who shared their knowledge and insights on industry development.
The sessions covered key areas shaping the future of MICE, including global industry trends, artificial intelligence, digital marketing, sustainability, event design, destination experiences and strategic partnerships. Through keynote presentations, technical workshops, panel discussions, fireside chats and leadership roundtables, participants explored international best practices and practical strategies to enhance Sri Lanka’s business events offering.
As competition among destinations to attract international business events continues to grow, developing a skilled, innovative and globally connected workforce remains essential. Through initiatives such as the MICE Professional Development Programme 2026, SLCB continues to invest in industry capacity building, encourage the adoption of modern and technology-driven practices, and strengthen professional standards across the sector.
The successful completion of the programme marks another step towards positioning Sri Lanka as a competitive and attractive destination for international business events, supporting the long-term growth, innovation and sustainability of the country’s MICE industry.
Image Caption : Speakers presenting
