Sri Lanka’s premier fitness destination, Strong.lk celebrated its 10th anniversary with a charitable Push-Up Challenge on November 8th, to raise vital funds for the Animal Welfare Protection Association (AWPA). Bridging the worlds of physical wellness and animal compassion, the event invited fitness enthusiasts, loyal customers, and the general public to turn their physical strength into a force for good.
Founded in 2016, Strong.lk has grown from a visionary local startup into Sri Lanka's ultimate "One Stop Shop for All Things Fitness." Operating from its key flagship hubs in Nugegoda and Mount Lavinia, the business has revolutionized the local wellness ecosystem, “We have expanded our footprint from humble roots to becoming an all-inclusive wellness platform offering international-grade nutrition, elite sportswear, high-quality gym accessories, and transformative online coaching led by certified experts” explained Founder, Strong.lk - Yasitha de Silva.
Operations Manager S. Dushanthan said, “As we reflected on a decade of growth and looked at our incredible community, we wanted our anniversary to be about more than just celebrating business success. The 10th Anniversary Push-Up Challenge is our way of testing our physical boundaries while rallying our community to support the tireless, life-saving work that AWPA does every single day."
The challenge took place at the Strong.lk concept store in Mount Lavinia. Participants needed to complete as many strict-form push-ups as they could within 60 seconds. A total prize pool of Rs. 100,000 in Strong.lk vouchers were up for grabs for the top 4 winners. The first 100 registrants received a free limited-edition anniversary T-shirt, and participants enjoyed a morning of mini-games with free protein bars, protein snacks and protein coffee shots on hand, before the challenge began at 3pm.
The Rs. 500 entry fee was donated entirely to AWPA, with Strong.lk also matching the contribution for each registration. 5% of overall event sales made through Mintpay also went to AWPA. "We were delighted to partner with Strong.lk as they celebrated a decade of impact," stated Chairperson, AWPA - Iromi Salgado "The funds raised through this event will go directly toward sheltering, feeding, and providing medical treatment for animals who have nowhere else to turn. It takes a unique kind of strength to show compassion to the vulnerable, and we are grateful to Strong.lk for turning their anniversary celebration into one that benefits a good cause.”
Strong.lk is systematically positioning itself to dominate the regional health and wellness industry through targeted expansion. The brand’s core future trajectory focuses on hyper-local physical expansion alongside cutting-edge digital integration.
