September, 4, 2015
Announces plans for multiple store openings within the next 24 months
The Factory Outlet, a growing name in the Sri Lankan clothing industry recently announced the launch of a tailored ‘TFO Club’ Loyalty Program, along with plans for multiple store openings within the next 24 months. The launch comes on the heels of a highly successful social media campaign designed to reward and involve customers in the hopes of creating a consistently improved shopping experience.
Speaking on the launch of the TFO Club and the Social Media campaigns that preceded it, Mr. Asif Iqbal, Managing Director, explained, “Our goal has always remained to deliver a collection of the highest quality clothing and accessories for the entire family. We have maintained this core belief throughout our journey and we believe it is the backbone of our success as a business. The launch of the TFO Club Loyalty Program and the incredible success of our Social Media marketing is a testament to the impact and involvement each of our customers have on our business – they are our greatest strength and our best critics and we believe in maintaining dialogue and providing them with the best. I would like to assure our customers that the TFO Club is just the first in a list of planned innovations designed to improve the overall experience at The Factory Outlet”.
The launch event of the Loyalty program took place at the company’s flagship store on Havelock Road on the 26th of August and was tied in with the presentation of loyalty cards to the winners of the social media campaign that preceded the launch. TFO Club loyalty cards were handed out to the media along with the winners of the campaign, by Mr. Asif Iqbal, Managing Director, Mr. Shaeed Younus, General Manager and other senior managers.
Speaking on the benefits of the loyalty program Mr. Shaeed Younus, General Manager, explained, “What sets the TFO Club apart from others currently operating in the industry is that our point system does not have a short validity period, TFO club cards are valid throughout a members lifetime and can be utilized by customers at the Havelock Road, Mt Lavinia and Pelawatta outlets. There are also great deals on offers that are provided exclusively for loyalty cardholders as well as an abundance of special promotions and other benefits of joining the program. Once registered - each member of the TFO Club will receive regular updates on offers and special deals”.
The Factory Outlet loyalty program is also available for social media users and can be contacted via the stores online platforms.
Photo captions: (Above – from left) Nauseer Ahamed - Manager Finance: Shaeed Yoonus - General Manager: Niranjalli Wickramasinghe – WINNER and Asif Iqbal - Managing Director
[caption id="attachment_12916" align="alignnone" width="675"] (From left) Nauseer Ahamed - Manager Finance; Shaeed Yoonus - General Manager; Piyumi – WINNER and Asif Iqbal - Managing Director[/caption]
[caption id="attachment_12917" align="alignnone" width="675"] (From left) Nauseer Ahamed - Manager Finance; Shaeed Yoonus - General Manager; Thasneem – WINNER and Asif Iqbal - Managing Director[/caption]