Sri Lankan performance and lifestyle brand CARNAGE has extended its commitment to developing local sporting talent by supporting Team Sri Lanka’s contingent at the Youth Olympic Games Dakar 2026, reinforcing its growing role in the country’s sporting landscape.
The partnership forms part of CARNAGE’s broader collaboration with the National Olympic Committee of Sri Lanka (NOCSL), under which the brand was appointed Official Activewear Partner for major international sporting events, including the Youth Olympic Games Dakar 2026.
Team Sri Lanka is represented at the Games across four disciplines: athletics, swimming, badminton and taekwondo, with a contingent of athletes and officials carrying the country's aspirations onto the international stage.
“Supporting Sri Lankan athletes has always been close to the heart of CARNAGE. We know the talent our country possesses, and we believe it deserves the right backing to reach its full potential. As a Sri Lankan brand, we see it as our responsibility to contribute to that journey, not simply celebrate athletes when they make it to the international stage. Through our partnerships and the CARNAGE Athlete Foundation, we hope to make a real difference by giving athletes access to the support, resources and opportunities they need to develop their abilities and compete with confidence at the highest level,” said Joel Tillekeratne, Founder of CARNAGE.
For CARNAGE, supporting athletes at international competitions is about more than putting the brand behind a team. It is about being part of their journey, recognising the hard work that goes into reaching that level and ensuring athletes have the support and opportunities they need to compete, grow and succeed. CARNAGE believes that sporting talent deserves to be backed not just at moments of victory, but throughout the journey that makes those moments possible.
As a reputed fitness and lifestyle brand in Sri Lanka, the Dakar 2026 partnership builds on CARNAGE’s wider commitment to athlete development and sports in Sri Lanka in general. The CARNAGE Athlete Foundation is also a testament to this nationwide responsibility that the brand has taken on. Driven by the objective of, “inspiring the next generation of champion athletes”, the foundation has already extended its support to athletes across various sports and disciplines.
For CARNAGE, every athlete represents more than an individual pursuit of sporting excellence; they represent the potential of Sri Lankan sport on the global stage. Building that potential requires a collective commitment, with corporates playing an important role in strengthening the sporting ecosystem through investment, resources and opportunities. By standing behind athletes at every stage of their journey, businesses can help create a stronger foundation for Sri Lanka to develop world-class talent, compete internationally and earn its place among the best in the world.
