Sathosa Motors PLC (SML), the authorized dealer for Isuzu automobiles in Sri Lanka, has entered into a strategic sponsorship partnership with CR & FC Premier Rugby Club, becoming an Official Co-Sponsor of the club until 2028.
The sponsorship agreement was formally signed at the CR & FC Grounds, Colombo, in the presence of senior representatives from both organizations, marking the beginning of a significant partnership built around shared values of performance, excellence and long-term development.
Through this partnership, Sathosa Motors PLC and Isuzu will support CR & FC as the club continues to strengthen its position within Sri Lankan rugby. The sponsorship also reflects SML’s broader commitment to supporting the development of sport in Sri Lanka and promoting the values of teamwork, discipline, determination and sportsmanship.
The partnership comes at an exciting time for CR & FC following an outstanding 2025/26 rugby season, in which the club emerged as Triple Champions. This remarkable achievement further reinforces CR & FC’s standing as one of Sri Lanka’s leading rugby institutions and demonstrates the commitment, determination and competitive spirit of its players, coaching staff and management.
For Sathosa Motors PLC and Isuzu, the partnership represents more than a conventional sports sponsorship. It provides an opportunity to associate the Isuzu brand with the qualities that define high-performance rugby — strength, endurance, reliability, teamwork and determination to succeed. These attributes closely complement the values that have shaped the Isuzu brand and its presence in Sri Lanka.
Sathosa Motors PLC believes that responsible corporate organizations have an important role to play in supporting sporting institutions and creating opportunities for athletes to develop and perform at the highest level. Through its association with CR & FC, the company aims to contribute towards strengthening the sporting environment while building closer connections with customers, sporting communities and rugby enthusiasts across the country.
The collaboration is also expected to provide a strong platform for both organizations to undertake joint initiatives and engagement activities during the sponsorship period, further enhancing the visibility of CR & FC, Sathosa Motors PLC and the Isuzu brand.
With a proud history and a strong following within Sri Lankan rugby, CR & FC continues to play an important role in developing competitive rugby and sporting talent. The club’s recent success, combined with the support of committed corporate partners, is expected to provide further momentum for its ambitions in the seasons ahead.
The sponsorship agreement will remain in effect until 2028, marking the beginning of a mutually beneficial long-term relationship founded on shared values of excellence, performance, teamwork and community engagement.
Through this partnership, Sathosa Motors PLC, Isuzu and CR & FC look forward to building on their respective strengths and contributing towards an exciting new chapter in Sri Lankan rugby.
