Samsung Electronics has secured the No. 5 position in Interbrand’s Best Global Brands 2026 rankings for the seventh consecutive year, with its brand value reaching USD 105.2 billion. Samsung remains the only Asia-based company to maintain a place among the world's top five brands since 2020.
The recognition reflects Samsung's continued growth and investments in artificial intelligence (AI), including its developments in AI semiconductors and the integration of AI experiences across its product range. Interbrand's assessment also recognised the company's customer-focused brand strategy under its One Samsung approach, which connects products and services across its business.
Commenting on the recognition, Mr. Dongkyun Lee, Managing Director, Samsung Sri Lanka & Maldives, said, “Maintaining a position among the world's top five brands for seven consecutive years is an important recognition of Samsung's continued focus on innovation and customer experiences. Our investments in AI, connected technologies and product development reflect our commitment to making technology more useful in people's everyday lives. As we continue to bring these experiences to customers in Sri Lanka, this recognition reinforces the importance of building products and services around their changing needs.”
Samsung's Device Solutions (DS) Division continued to strengthen its position in the semiconductor industry through its supply of high-value memory products to meet growing demand for AI. The division also achieved a significant technological milestone with the mass production and commercial shipment of the industry's first HBM4 memory products.
Across its Device eXperience (DX) Division, Samsung continues to introduce AI-powered features and connected experiences across mobile devices, televisions and home appliances. Its latest innovations include the Galaxy Z Fold8, featuring a new form factor and a 4:3 display aspect ratio, expanding the possibilities of its foldable smartphone range.
Interbrand evaluates global brands annually based on financial performance, the role a brand plays in influencing customer purchasing decisions, and its overall competitive strength. The assessment also considers factors such as brand strategy, empathy, differentiation, customer engagement, consistency and trust.
