For years Fairfirst has taken a prime standpoint in educating and building awareness among the community. Despite having no direct link to business, Fairfirst ‘s initiative is all about investing in the future wellbeing and safety of the nation.

As such, continuing their programme on Road Safety Awareness alongside with the Sri Lanka Traffic Police, hands-on training sessions were carried out including live demonstrations at the Weligama Siddhartha College to 500 kids across 12 schools on ways to regulate traffic near schools. As part of these sessions, a tailor-made training programme for School Traffic Wardens was also conducted to encourage and groom those interested to take on the role. To appraise the efforts and as a monitoring mechanism, 60 participating students were issued a certificate by the Sri Lanka Traffic Police where they were endorsed as certifed Traffic Wardens.

Subsequently and as the first programme of the year, a public road safety awareness programme was conducted to the Staff and owners of two-wheel and three-wheelers at the Karandeniya Divisional Secretariat. Participants were addressed on the importance of making smart decisions when driving.

Supun Kotuwegoda, Senior Manager – Marketing & Digital Solutions stated, “We are strong believers of Doing Well by Doing Good. Being a responsible and empathetic corporate citizen, we believe our CSR agenda will reinstate the importance of maintaining good road behaviour that will help change a risky driving culture to one that’s a lot safer. And to make this a possibility, we are proud to be working closely with the Sri Lanka Traffic Police from the very inception of this much needed cause.”

These Road Safety Awareness Programmes are ongoing series of educational drives that will be conducted throughout the year to help curb negligent road behaviour and build a safer nation. What was first carried out in Colombo is now facilitated in 22 of the 25 districts all over Sri Lanka where Fairfirst has reached over 170,000 school kids in more than 2,400 schools whilst empowering and grooming more than 37,000 traffic wardens.

Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Apart from serving individuals, businesses and institutions across this beautiful island, the company has a keen focus and commitment towards the community. Fairfirst believes that business is a force to do good. With good business comes good profits, and with good profits the chance to give back to the community is twice-fold.