National Development Bank PLC recently re-launched one of its iconic campaigns - "Salli Ratin – Thagi Apen" to promote and encourage the channeling of foreign remittances through the Western Union money transfer platform. The campaign features incentives for customers who partner with NDB for foreign remittances in the form of gift vouchers from Cargills Ceylon PLC. The campaign coincides with the ongoing festive season and will be available until April 30, 2023.

This incentive is expected to boost remittances of foreign funds through formal banking channels, which make a valid contribution towards enhancing the official foreign reserves of Sri Lanka, which is critical to the country at this juncture. Additionally, NDB brings the utmost convenience to customers, as they can receive money via Western Union with just one phone call or by sending a message through the NDB NEOS app.

The incentive offered features gift vouchers worth up to LKR 1,000/-, varying upon the amount remitted via Western Union, and can be redeemed at any outlet of Cargills Food City, Food City Express, KFC, TGI FRIDAYS and Regal, Majestic, or Empire Cinemas.

This marks the second instance in which NDB launched a similar campaign, the first being during the last quarter of 2022. Incentives worth LKR 1 million were distributed among customers who received foreign remittances via NDB Western Union. The campaign was a success, with exponential growth seen in the particular customer engagement.

NDB Bank is the fourth largest listed commercial bank in Sri Lanka. The Bank emerged as the Most Awarded Corporate in Sri Lanka in 2022 for the second consecutive year as per the annual rankings of Sri Lankan publication LMD. The Bank was also adjudged as the Best Bank in Sri Lanka 2022 by Global Finance USA and Euromoney in their annual best bank awards programmes. Additionally, The Bank was named one of the "Top 50 Best Workplaces in Sri Lanka 2022" by Great Place To Work, USA. NDB is the parent company of the NDB Group comprising NDB capital markets subsidiary companies, together forming a unique banking and capital market services group. The Bank is committed to empowering the nation and its people through meaningful financial and advisory services, powered by digital banking solutions.