October, 2, 2023
Born through the creative skills of Senior Professor Sunil Ariyarathne, the cinematic creation that is KADIRA DIVYARAJA has been a blessing to the 75 year old Sri Lankan cinema field which has been stagnating in doldrums, giving it some relief.
In the literature of mythology relating to gods, God Katharagama or Kadira Divyaraja is mentioned as the only god to marry a daughter of a human. The beauty who loved Kadira Divyaraja from her childhood and who by the wonder of this love of hers for this Heavenly Being, brought Him to Katharagama and marry Him is no other than Walli who was born and bred among the Aadivaasi (Vedda) Community who lived in the Katharagama area. Their story is a wondrous and a colourful love story. KADIRA DIVYARAJA film brings to you stories you may have heard and some you may have not heard including the wedding between Shiva and Paarvathee, the birth of Skandha Kumara (Kadira Divyaraja), the defeat of the Asurayas, the friendship between King Dutugemunu and Skandha Kumara (Kadira Divyaraja), the beginning of the Katharagama Devale and the meeting of God Gana. Without attractive, exotic creations there will be no attraction for an audience. In the same way, without audiences, no attractive creations can be realized. In an era, when the local cinema industry was stagnating immersed in that dilemma, the film KADIRA DIVYARAJA gave it a novel hope and expectation.
The creation of attractive exotic local films are very rare. The reason for this is the problem of obtaining capital for film production and the difficulty in achieving income targets. To obtain capital for production and to achieve income targets, films that captivate audiences have to be made. At a time when the local film industry is stagnating in doldrums, Dr. Ravi Liyanage, Chairman of the Raigam Group of Companies, as a genuine Sri Lankan, has directed his entrepreneurial abilities to the film industry thus giving it a new lease of life.
For this most virtuous deed Dr. Ravi Liyanage mixes the strength of the Raigam Group by offering as a great “Paaramithaa” the product RAIGAM DEVENI 1 which is a 100% rice noodle product, which immensely suits the theme of the film. Although previously, there were instances where promotion of brands through advertisements on TV and films have the relevant products certain sales increases, this is the first instance where a popular consumer product id directly contributing to the promotion of a cinema creation.it is a mutual bond. This bond may be the beginning of the intervention of products of the Fast Moving Consumer s Goods category for the up-liftment of the local cinema industry in the future.
In parallel to the screening of the premier of the film KADIRA DIVYARAJA, a lottery to give away free tickets to enjoy this film has been prepared by the Production Team of the film. That is for the buyers of RAIGAM DEVENI 1-100% Rice Noodles. The purchasers of RAIGAM DEVENI 1-100% Rice Noodles have only to send in an SMS to the number mentioned in the hand-bill inside each of the RAIGAM DEVENI 1-100% Rice Noodles packet. Every week, 12 lucky winners of the draw will be chosen daily to enjoy the movie. These twelve winners will receive two passes each absolutely free. This is also the biggest lottery draw in the history of the cinema in Sri Lanka and will be in force throughout the period the film will be in circulation.
With the commencement of screening the film KADIRA DIVYARAJA in 75 centres throughout the island, every week end show was house-full. It is an indisputable fact that KADIRA DIVYARAJA film has put on record a turning point in the annals of Sri Lankan Film History by passing overwhelmingly successful 50 days of screening of this film and thereby achieving earnings of more than Rs. 200 million, In times such as this, it is no easy matter to induce audiences to come to film halls. In spite of the heavy rains we experienced in the recent past and the present difficult economic conditions, large number of film goers came to see the film not only due to the high quality of the film but also due to the promotional campaigns undertaken on behalf of the film. Film hall owners say that with advent of the film KADIRA DIVYARAJA the number of film goers have shown a marked increase and once again they are beginning to come to film halls. Film goers came even to film halls that were closed, Film hall owners said with grateful hope for a happier future.
The Production team has made all arrangements for an Aashirwada Pooja, Kapruk Pooja, Mahasen Pooja, Dhamma Discourse, Ashthapala Bodhi Pooja to be held at the Katharagama Kiri Vehera and Katharagama Devala premises, scheduled for the Binara Poya day on the 29th September 2023, praying for the wellbeing and success of, invoking blessing on the Sinhala Cinema on the occasion of the achieving 50days of tremendously successful screening of the film KADIRA DIVYARAJA. The patronage for this is provided by the RAIGAM DEVENI 1-100% Rice Noodles, which is offered to the Sri Lankan consumers with piety and assurance it is second only to the rice prepared from our own local rice. Samar Varmani and Sonakshi Sing Ravan, the leading actor and actress of the film KADIRA DIVYARAJA, along with all the leading Sri Lankan actors, actresses and artists will participate in this meritorious activity. All you film lovers are most cordially invited to take part in this chain of meritorious activities which go on through the whole day.
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