In today’s world where macro uncertainties remain it is important to have proper strategies. And to have proper strategies, effective decision making is mandatory. People in the C-Suite and Non-Executive Director (NED) roles are facing numerous challenges in a technologically evolving world.

It has become vital to make proper strategic plans for companies to increase their revenue and look after the wellbeing of employees as well. And of course, this comes from expert guidance from the companies C-Suite members & NEDs. Whether it is a company or an individual getting proper feedback helps to be a better version, as there is always room for improvement.

Recently Watson Michael, CEO of the Ceylon Institute Of English & Leadership and John Jeffcock, Chief Executive of Winmark (based in the UK) discussed via a podcast about: the difference between an executive director vs a NED, why companies hire NEDs, some qualities of a NED, what does Winmark offer for the global C-Suite network and a message for people in the C-Suite.

Winmark helps the C-Suite network to be better at what they do. Some of Winmark’s 900+ C-Suite Members are: NBC Universal, LEGO, the BBC, AstraZeneca, VISA, Uber & many more. The Winmark FT Guide on “How to Become a Successful NED” is a second edition and is designed for both aspiring and NEDs in role.  It covers things to think about, how to find an NED role, the application process and then how to be successful once in a role.  It includes advice quotations from NEDs across the globe including Europe, Middle East and Asia.

Furthermore, John’s book ‘The Suite Spot: Reaching, Leading and Delivering the C-Suite’, is not a single-idea book but rather a compendium of wisdom that has been sourced from hundreds of leading executives over a period of 20 years and has been collated into a portfolio of tools and anecdotes. It will challenge existing thinking while also bringing new ideas to the business world.  The book explains what today's C-Suite looks like and how it is evolving. It provides unique guidance on how to break into the C-Suite, and then how to be successful in the space through a unique combination of models, case studies, tables and images which illustrate the key points in a practical and meaningful way.