Wijar, a Saudi brand of pure Ceylon tea was featured at the International Franchise Exhibition held in Riyadh, Saudi Arabia from 01 to 03 October 2024. Ambassador of Sri Lanka to the Kingdom of Saudi Arabia Ameer Ajwad attended the exhibition along with the proprietor of the company Faiz Sulaiman Al Faiz, to promote the brand.

The Saudi International Franchise Expo is a leading marketing platform that fosters connection with potential investors and entrepreneurs. It offers unique opportunities to expand brands locally and globally, and provides insights into emerging market trends and market landscape.