Asia Asset Finance PLC, a subsidiary of Muthoot Finance and a Fitch A+ rated financial institution, continues its ambitious growth strategy with the opening of three new branches in September 2024, bringing the company’s branch count to 91 across Sri Lanka. The new branches, located in Jaffna, Kuruwita, and Deraniyagala, signify Asia Asset Finance’s commitment to enhancing accessibility, improving customer experience, and fostering economic growth in key regions of the country.

The Jaffna branch has been relocated to a premier location, designed to offer an improved banking experience with advanced facilities. Simultaneously, the new branches in Kuruwita and Deraniyagala were opened to meet the financial needs of both urban and rural communities, providing a wide range of services, from gold loans and leasing to business financing and microfinance.

In keeping with its core value of Corporate Social Responsibility, Asia Asset Finance marked the opening of these branches with large-scale CSR initiatives aimed at supporting education in underprivileged areas. At each location, the company donated school bags, stationery, and essential learning equipment to local schools, directly benefiting hundreds of students. This initiative reflects Asia Asset Finance’s ongoing commitment to making a positive impact in the communities it serves, particularly by supporting youth and educational development.

Asia Asset Finance PLC, with a 54-year legacy, has cemented its position as a leader in Sri Lanka’s financial sector. As the sole subsidiary of Muthoot Finance in Sri Lanka, Asia Asset Finance benefits from global expertise while maintaining its strong local presence. The company’s Fitch A+ rating further reinforces its financial stability and resilience, giving customers the confidence to trust in a solid and reliable financial partner.

The simultaneous opening of these three new branches and the corresponding CSR events underscore Asia Asset Finance’s dual commitment to business expansion and community development. As the company continues to grow its presence across the island, it remains dedicated to fostering both financial inclusion and the socio-economic well-being of Sri Lankan communities. With a growing network of 91 branches, Asia Asset Finance continues to serve more customers, support local communities, and drive financial empowerment throughout Sri Lanka.