The 49th International Convention on Quality Control Circles (ICQCC) took place in Colombo, the capital of Sri Lanka, from November 11th to 13th. As one of China's representative teams, Chery's Optimize QC Group competed against 596 teams from 14 countries and regions, ultimately winning the highest honor—the Gold Award. This marks the seventh time Chery has received this top-tier international accolade (Recognized as the "Quality Olympics").

The International Convention on Quality Control Circles (ICQCC), first held in 1976, has successfully run for 49 sessions. It is a highly influential international conference in the field of quality management, known for its extensive participation, wide industry coverage, and strong cohesion, earning the title of the "Quality Olympics." As an annual global event for quality management, each session attracts thousands of QC representatives from various industries worldwide. Themed "Beyond Boundaries: A Quest for Quality, Productivity & Innovation," the 49th ICQCC was hosted by the Sri Lanka Association for the Advancement of Quality and Productivity (SLAAQP). This year's event set new records, with 596 QC teams and over 2,500 representatives participating.

Chery's victory at the 49th ICQCC garnered significant attention in Sri Lanka. Local dealers promptly contacted Chery International's regional team and invited the Optimize QC Group to attend a customer delivery ceremony. Customers attending the event were deeply moved by Chery's dedication to quality and relentless pursuit of excellence. They praised Chery's commitment to producing vehicles of outstanding quality, which instilled confidence in their purchase decisions and strengthened their trust in the brand. Many customers also remarked that cars made by such a quality- focused company offered peace of mind, further solidifying their decision to choose and recommend Chery vehicles.

Chery Group has always regarded product quality as the lifeline of its business. With a user-centric approach, Chery benchmarks industry leaders, continuously improving its quality management, assurance, and enhancement capabilities. By delivering high- quality products and services, Chery earns customer satisfaction and loyalty. In J.D. Power's recent studies, Chery ranked first among independent brands in the "2024 China Initial Quality Study (IQS)" and sixth overall in the mainstream segment. Additionally, Chery ranked first among independent brands in both the "2024 China Sales Satisfaction Index (SSI)" study and the "2024 China Automotive Performance, Execution, and Layout (APEAL)" study, making it the only "Triple Crown" winner among independent brands.