As  a result of its  ongoing global process of promoting Sri Lanka across the seven seas and also to showcase the island destinations  potential as a world renowned tourist destination, Sri Lanka Tourism Promotion Bureau (SLTPB ) arranged a special Media Familiarization tour for a delegation of 4 bloggers from Vietnam .This was an ideal opportunity to  showcase Sri Lanka as a destination which has everything for the  modern day Traveler,  who loves to travel and  explore , plus with a bit of adventure.  The FAM Tour continued from 24^th to 29^th November 2024. Upon their arrival, they were given a warm welcome by the SLTPB officials at the Bandaranaike International Airport, (BIA) displaying the warm hospitality which is simply unique to Sri Lankan citizens. This was an ideal opportunity for them to have a unique experience all around Sri Lanka and also had a special travel itinerary prepared especially for them including all the main tourist attractions identical to Sri Lanka.

The itinerary included Including Negombo with it’s beautiful coastal line, Sigiriya , with its iconic cultural heritage  ,plus  having an enjoyable  safari ride  at the Yala National Park , which gave a thrilling experience to the visitors.  They also visited the temple of the tooth, and were impressed it’s rich, ancient cultural heritage, and were very much fascinated with the Ella Nine Arch Bridge which created a story book scenery with its splendid view among the misty mountains. The cool and comfortable climate pleased them greatly while enjoying the beautiful greenery of the tea estates, also not missing the Ravana falls, Nuwaraeliya , and it’s iconic tea factories , tea gardens , while having some experience in tea tasting .  Exploring the iconic Sigiriya rock fortress and going through its cultural splendor was also another memorable experience they had during their tour. The visitors were very much impressed with the various travel and holiday opportunities that Sri Lanka had as a renowned travel destination, not only from a traveler’s point of view, but also that of a social media influencer’s. This was a remarkable tour to explore with their own eyes what kind of an impact Sri Lanka could make across the world, with its sun kissed beaches and picturesque locations, and the various travel and holiday opportunities that the destination could provide. They took this as a wonderful opportunity to spread a positive message to their peers, fellow citizens back at home to come and explore Sri Lanka and its unique beauty.

Vietnam can be a vital tourism market for Sri Lanka as tourist arrivals increase daily, taken as a splendid opportunity for Vietnamese tourists to visit Sri Lanka, and see the potential of promoting it among their citizens. Up to 30^th of November this year, 1,804, 873 tourists have visited Sri Lanka which shows great potential for the island destination.  Vietnam also could be a possible destination from the east Asian region to bring a considerable number of tourists and be one of the most highlighted markets apart from The European and Asian regions. It’s similarity in Culture, tradition and heritage could be a good example to develop both cultural and bilateral ties between both countries.