Walkers Tours officially unveiled its dedicated sports tourism brand, Walkers Sports, at the internationally acclaimed IRONMAN 70.3 Colombo, held from 19th to 22nd February 2026.

With over 57 years of industry expertise, Walkers Tours stands as one of Sri Lanka’s most established destination management companies, delivering tailored travel solutions with professionalism and operational excellence. Over the years, the company has diversified its portfolio in line with evolving global travel trends. Walkers Tours specializes in luxury, wellness, nature, and wildlife tourism through its distinguished brands, Artravele, Ayu, and Nature Odyssey.

The launch of Walkers Sports represents the next phase of this strategic brand expansion, reinforcing the company’s commitment to staying ahead of industry trends while responding to the rising global demand for sports tourism. The unveiling took place alongside one of the world’s most recognized endurance events. IRONMAN 70.3 is a globally celebrated triathlon series, and the Colombo edition which returned to Sri Lanka after six years concluded successfully, rapidly gaining prominence on the international sporting calendar. The event attracted elite athletes, amateurs, and spectators from across the globe. Adding to its inclusive appeal was IRONKIDS, a dedicated race category designed to inspire young athletes and promote community engagement through sport.

Walkers Tours proudly served as the Official Travel Partner for IRONMAN 70.3 Colombo, reinforcing its commitment to positioning Sri Lanka not only as a premier leisure destination but also as an emerging hub for international sports tourism.

Walkers Sports will focus on comprehensive sports travel logistics, including tournament coordination, corporate sports initiatives, team travel management, and curated sports-focused tours. The brand aims to provide seamless coordination, operational precision, and dedicated on-ground support tailored to the unique demands of the sporting ecosystem.

Commenting on the launch, Nalaka Amaratunga, CEO of Walkers Tours, stated:

“We see tremendous potential in the growth of sports tourism. The introduction of Walkers Sports represents a strategic evolution of our brand. As global sporting events continue to drive travel and economic opportunity, we remain committed to positioning Sri Lanka as a competitive and attractive destination for sports tourism. Walkers Sports enables us to combine our destination expertise with specialized sports travel management to deliver structured, world-class experiences.”

The debut of Walkers Sports at IRONMAN 70.3 Colombo underscores Walkers Tours’ continued commitment to innovation, diversification, and leadership within Sri Lanka’s evolving tourism landscape. The new brand sets the foundation for future partnerships and global sporting collaborations that align travel, competition, and destination under one unified platform.