Road safety has become a pressing national concern in Sri Lanka, with unsafe driving practices, speeding, distracted driving, and negligence by both motorists and pedestrians contributing to rising accidents and fatalities. The gravity of the situation is evident in the numbers. Sri Lanka Police reported over 3,642 road accidents in the first two months of 2026 alone. Of which 405 were fatal, resulting in 422 deaths.

In 2025, Sri Lanka roads claimed 2,732 lives with pedestrians and motorcyclists bearing the greatest toll. Though statistics show some improvement from 2024, the rising scale of loss in the past few years continue to impose heavy economic costs, making road safety a critical national priority.

Sri Lanka Insurance Corporation General Ltd. (SLICGL), in collaboration with Ran FM, successfully conducted a nationwide road safety awareness campaign held on 18 May in Borella, as part of National Road Safety Week 2026. The programme was aimed at educating drivers and pedestrians on the importance of responsible road behaviour and accident prevention. 

The Borella event was part of a far wider, year-round programme which SLICGL has steadily scaled throughout the island, mobilising partners, communities and road users on multiple fronts.

As Sri Lanka's market leader in motor insurance through its flagship Motor Plus cover, SLICGL firmly believes road safety is central to its responsibility towards policyholders and the public.

Organised as a Corporate Social Responsibility initaitive by SLICGL and Ran FM, the campaign emphasized road safety as a shared responsibility, requiring vigilance and respect from every individual using the roads.  Participants included motorists, school children, pedestrians and public transport users and were educated on vital safety messages through interactive awareness activities, educational engagement, and a public communication programme.

Drivers were reminded of the importance of obeying traffic regulations, maintaining safe speeds, avoiding mobile phone usage while driving, wearing seat belts, and practicing defensive driving. Motorists were encouraged to remain alert and respectful towards pedestrians and other road users to help minimize accidents and fatalities.

Pedestrians, meanwhile, were urged to use designated crossings, follow traffic signals, and remain attentive when navigating the roads. Special emphasis was placed on educating school children and elderly pedestrians, who represent some of the most vulnerable groups in traffic environments.

The association with Ran FM helped to amplify the campaign’s reach, spreading the road safety message to audiences throughout the country through media engagement and public communication. 

The latest initiative is not a standalone effort, but part of a long-term commitment and the latest in a series of sustained efforts conducted over the years, aimed at building a culture of safer roads islandwide.

Notably, SLICGL's ‘I Am a Safe Driver’ campaign mobilised thousands of school transport operators in every district, to promote responsible driving practices and child safety, particularly focusing on school transport safety and responsible driving practices, distributed educational materials, safety stickers, and vehicle tags to bolster daily compliance among road users.

Critically, the engagement did not end with the campaign. SLICGL maintained ongoing connections with school transport operators to reinforce safe practices over time, recognising awareness alone insufficient without continued accountability.

Combining awareness and accountability through these endeavours, SLICGL positions itself as Sri Lanka's leading insurer and also as a proactive partner in safeguarding lives on the country's roads.

SLICGL’s safety drives highlight the resolve to mobilize communities towards responsible road practices, cementing its position as Sri Lanka’s No.1 motor insurer, advancing national development and long-lasting social impact.