Softlogic Life Insurance PLC convened its Investor Forum 2026 under the theme Big Moves, Big Impact, bringing together Sri Lanka’s investment community to present its performance, strategic priorities, and growth outlook. The Company highlighted the strength of its resilient business model, underpinned by disciplined execution, a diversified product portfolio, and a robust multi-channel distribution network.

A strong emphasis was placed on sustainability, with Softlogic Life outlining its commitment to responsible governance, long-term value creation, and customer-centric solutions that support financial inclusion and resilience. The Forum also showcased the Company’s continued investment in technology and digital transformation, with advancements in IT infrastructure, data analytics, and digital platforms positioned as key enablers of operational efficiency, scalability, and enhanced customer experience.

The company surpassed Rs. 40 billion in Gross Written Premiums in 2025 — the highest absolute growth in Sri Lanka’s life insurance industry and opened 2026 with Gross Written Premiums of Rs. 12.3 billion in the first quarter alone, a 37% year-on-year increase. Market share stands at 19.3%. Total assets reached Rs. 76 billion as at March 31, 2026. The theme Big Moves, Big Impact, which also anchors the company’s Annual Report, is not aspirational language. It is a description of what has already happened and a signal of what is being built next.

The forum featured a panel comprising Softlogic Life Managing Director Iftikar Ahamed, Softlogic Life Chief Financial Officer Nuwan Withanage, Advocata Institute CEO Dhananath Fernando and Dr Sithira Seneviratne, who specializes in Orthogeriatric and Peripoerative care. Together, they examined how Sri Lanka’s healthcare and insurance landscape is being reshaped by demographic change, rising medical costs, lifestyle shifts and the growing gap between the risks Sri Lankans carry and the protection they hold. Discussions ranged from global and Asian insurance trends to public policy, preventive health and the financial implications of an ageing population grounding the conversation in both international context and local urgency.

That urgency is real. Sri Lanka is ageing faster than any other nation in South Asia. One in four Sri Lankans is already over 60, and that proportion is projected to nearly double by 2050. Non-communicable diseases now account for 83% of all deaths in the country. Healthcare costs continue to rise well ahead of general inflation. Against this backdrop, insurance penetration remains among the lowest in Asia.

Softlogic Life’s growth trajectory has been further strengthened by its acquisition of Allianz Life Insurance Lanka and a USD 15 million long-term capital investment from development finance institutions Norfund and OP Finnfund milestones that have enhanced the company’s scale, capital base and international credibility at precisely the moment the market needs a strong, committed focus.

“We are heading into what some are calling a Silver Tsunami — a fundamental shift in how Sri Lanka ages, how people experience health, and what protection must look like to remain meaningful. People are living longer, and healthcare costs continue to rise. The Investor Forum gave us the opportunity to place these issues at the centre of a serious national conversation. Our commitment is to lead the evolution of healthcare protection in Sri Lanka building the solutions, partnerships and platforms that give people genuine confidence to live fully and plan ambitiously at every stage of life.”

— Iftikar Ahamed, Managing Director, Softlogic Life

As part of the forum, Softlogic Life launched Health for Life — a first-of-its-kind healthcare protection feature in Sri Lanka that removes one of the most fundamental limitations in the market: the expiration of health coverage. Unlike conventional health policies that lapse at a defined age, Health for Life provides continuous coverage with no endpoint, allowing customers to remain protected as they move through later stages of life precisely when that protection matters most.

“The insight behind Health for Life is straightforward: the moment people most need health coverage is often the moment traditional policies stop providing it. With one in four Sri Lankans already over 60 and that figure set to grow significantly, this is not a niche concern it is a mainstream one. Health for Life was built to change that. It gives customers the confidence to plan ahead, knowing their protection does not have an expiry date. That is what meaningful, long-term healthcare protection looks like.”

— Indu Attygalle, Deputy CEO, Softlogic Life

The launch was supported by an integrated brand campaign built around a powerful idea: that age is never a barrier to pursuing the passions (Honda Leda) that helps us live the best quality of life we aspire. The campaign features global cricket legend Wasim Akram alongside Sri Lanka’s largest digital content creator Charith Silva known as Wild Cookbook two figures who, across generations and disciplines, embody the same truth. Akram, one of the greatest cricketers the world has seen, continues to inspire millions not through nostalgia but through the energy, discipline and purpose with which he lives today. Wild Cookbook represents a generation that is redefining what ambition and passion (Honda Leda) looks like at every age. Together, they give the campaign both reach and authenticity.

The new commercial featuring Wasim Akram and Wild Cookbook was officially launched at the event, reinforcing Softlogic Life’s commitment to inspiring people’s “good sicknesses” without the limitation of age, with the promise that their health will be protected for life with “Health For Life”