Honoured among Asia-Pacific’s most influential emerging professionals

Praveena Perera, Associate Vice President and Client Services Director at MullenLowe Group Sri Lanka, has become the first Sri Lankan woman to be named to Campaign Asia-Pacific’s 40 Under 40 list, a recognition that celebrates the region’s most influential emerging leaders across marketing, media, technology, and communications.

Now in its 14th year, Campaign Asia-Pacific's 40 Under 40 recognises outstanding professionals across the region whose achievements and leadership potential are shaping the future of the industry. Praveena earned her place on the 2026 list following a comprehensive assessment by senior industry leaders and Campaign Asia-Pacific's editorial team.

Commenting on the recognition, Praveena Perera said, “This is a deeply meaningful milestone in a journey that has been shaped by continuous learning, hard work, and the support of many people along the way. I am grateful to MullenLowe Sri Lanka, my colleagues, mentors, and family for their belief in me. Recognition such as this is never an individual achievement, and I hope it encourages more women in Sri Lanka to pursue leadership opportunities and realise their potential.”

Praveena currently leads the Unilever portfolio at MullenLowe Sri Lanka, overseeing 27 brands across four categories. Her leadership has played a pivotal role in driving business growth, strengthening client partnerships, and delivering award-winning work. These efforts contributed to MullenLowe Sri Lanka being named Creative Agency of the Year at the Campaign Agency of the Year Awards 2025, while also securing Agency of the Year and Marketer of the Year honours alongside Unilever Sri Lanka at the Effie Awards Sri Lanka 2025.

As one of the youngest Associate Vice Presidents at MullenLowe Sri Lanka and among the first women to serve on its Operating Committee, Praveena has built a reputation for leadership that extends beyond business performance. Her growing list of achievements includes being recognised among the Top 50 Professional and Career Women Global Awards in 2023, reflecting a career marked by consistent excellence, while her commitment to mentoring future talent continues to contribute to greater female representation within the industry.

Thayalan Bartlett, Executive Chairman of MullenLowe Group Sri Lanka, said, “Praveena’s recognition is thoroughly deserved. She has consistently demonstrated exceptional leadership, commercial acumen, and resilience while navigating some of the most demanding circumstances our industry has faced. Her ability to balance performance, people development, and long-term thinking has distinguished her as one of the most promising leaders of her generation.”

Campaign Asia-Pacific’s 2026 cohort comprises 40 professionals representing 14 markets across the region, selected for their contributions to business growth, innovation, leadership, and industry advancement. Praveena’s inclusion marks an important milestone for Sri Lanka’s communications industry and reflects the growing impact of Sri Lankan talent on the regional stage.

Photo Caption: Praveena Perera, Associate Vice President and Client Services Director at MullenLowe Group Sri Lanka