Janashakthi Finance PLC, a subsidiary of JXG (Janashakthi Group), marks its 45th anniversary, celebrating four and a half decades of financial expertise, customer confidence, and meaningful contribution to Sri Lanka’s Non-Bank Financial Institution (NBFI) sector. The milestone reflects the company’s evolution as a trusted financial partner, built on strong relationships, sound governance and a commitment to delivering innovative solutions that empower individuals and businesses.

Established in 1981, Janashakthi Finance has grown into one of Sri Lanka’s long established licensed finance companies, earning recognition for its customer-focused approach, operational discipline, and ability to adapt to the evolving needs of the market. Supported by the strength of its parent company, JXG (Janashakthi Group), the company continues to expand access to financial services while supporting individuals, entrepreneurs, micro, small and medium enterprises (MSMEs), and communities across the country.

Over the past 45 years, Janashakthi Finance has evolved alongside Sri Lanka’s economic landscape, continuously strengthening its products, services, and customer experience to address emerging financial needs. Through its comprehensive portfolio of financial solutions, expanding reach and relationship-driven approach, the company has enabled thousands of Sri Lankans to pursue personal aspirations, grow businesses and create new opportunities.

A key strength of Janashakthi Finance’s journey has been its ability to build lasting relationships through trust, service excellence, and a deep understanding of customer needs. Following its rebranding from Orient Finance PLC to Janashakthi Finance PLC in 2025, the company has seen stronger customer sentiment reflected through brand studies, alongside positive customer satisfaction levels and a strong Net Promoter Score (NPS), reinforcing the confidence customers place in the institution and its ability to deliver meaningful financial experiences.

The company’s commitment to excellence has also been recognised through several industry accolades over the years. Janashakthi Finance has received recognition at the CA Sri Lanka TAGS Awards in 2024 and 2025, the IFFSA Awards in 2024 and the 10th International Islamic Finance Forum South Asia (IFFSA) Awards 2025, the SLIBFI Awards 2024, the 11th CMA Excellence in Integrated Reporting Awards, the SLIM DIGIS 2.5 Awards 2025, the Effie Awards Sri Lanka 2025, and the Best Management Practices Company Awards 2025. These recognitions highlight the institution’s progress in areas including governance, integrated reporting, marketing effectiveness, digital engagement, financial inclusion, and responsible business practices.

Rajendra Theagarajah, Chairman of Janashakthi Finance, reflected on the milestone, stating, "Reaching 45 years is a significant achievement that reflects the strength of our institution, the confidence entrusted to us by our stakeholders and our ability to create value across changing economic environments. Over the years, we have strengthened our position by placing customers at the centre of our decisions while maintaining high standards of governance, financial discipline, and responsible growth. As Sri Lanka progresses towards greater economic opportunities, we remain committed to supporting individuals, entrepreneurs and businesses through accessible and relevant financial solutions that contribute to national growth."

Highlighting the company’s future direction, Sithambaram Sri Ganendran, Chief Executive Officer of Janashakthi Finance, said, "Our 45-year milestone represents the trust we have built with our customers and stakeholders over generations. This journey has been shaped by our ability to understand evolving customer needs, deliver service excellence and provide solutions that create meaningful impact. The confidence reflected through our customer relationships and recent brand and customer research reinforces the strength of the Janashakthi Finance brand. Looking ahead, we will continue to strengthen our capabilities, accelerate digital transformation, embrace innovation and enhance the customer experience while delivering unique financial solutions that create greater opportunities for individuals and businesses across Sri Lanka."

Janashakthi Finance remains committed to advancing financial inclusion by extending accessible financial solutions to individuals, entrepreneurs, MSMEs and underserved segments. By supporting enterprise growth, enabling livelihoods, and facilitating financial progress, the company continues to contribute to the strengthening of communities and the broader Sri Lankan economy.

As Janashakthi Finance enters the next phase of its growth, it remains guided by its vision “To be a leading provider of unique Financial Solutions.” Building on 45 years of strengthened trust, resilience, and financial expertise the company will continue to focus on innovation, service excellence and creating meaningful financial experiences that support the ambitions of Sri Lankans for generations to come.