The Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, has entered into a strategic partnership with NANASKA (Pvt) Ltd through the signing of a Memorandum of Understanding (MOU) to advance executive education, professional development, and knowledge sharing for marketing professionals.

The first initiative under the partnership will be the launch of the Finance and Leadership Masterclass for Marketing Professionals, an executive programme designed to strengthen financial acumen, commercial thinking, strategic decision-making, and leadership capabilities among marketers.

Commenting on the partnership, Mr. Enoch Perera, President of SLIM, said, " The future of marketing belongs to professionals who combine creativity with commercial understanding and strategic leadership. This partnership with NANASKA represents an important step in broadening the capabilities of marketing professionals by providing an executive learning experience that integrates finance, leadership, and marketing."

Representing NANASKA, Mr. Channa Gunawardana, Executive Director, said, "Today's marketers need more than creative excellence, they need a strong understanding of finance, commercial strategy, and leadership to create lasting business value. We are proud to partner with SLIM to deliver a first-of-its-kind executive learning programme that empowers marketing professionals with the practical knowledge and confidence to lead in an increasingly dynamic business environment."

Ms. Manthika Ranasinghe, Vice President, Education & Research, said, " Professional education must evolve alongside the changing needs of industry. This collaboration enables us to deliver a learning experience that combines academic excellence with practical business insight, helping marketers build capabilities that are increasingly essential in today's corporate landscape."

Mr. Rajiv David, Vice President, Events & Sustainability, added, " Meaningful partnerships create meaningful opportunities. By bringing together the strengths of SLIM and NANASKA, we are introducing a learning platform that supports the continuous development of marketing professionals while fostering stronger collaboration between marketing and finance.”

This strategic collaboration brings together Sri Lanka's premier marketing institute and a leading finance education provider to deliver an executive learning experience that integrates finance, leadership, and marketing. It also lays the foundation for future programmes in emerging disciplines such as artificial intelligence, digital transformation, and business leadership, further strengthening the capabilities of Sri Lanka's marketing professionals.