AIA Insurance Lanka recently launched AIA+, a next-generation platform designed to simplify life insurance while empowering customers to live Healthier, Longer, Better Lives. By integrating insurance services, wellbeing, payments, claims and rewards into a single digital ecosystem, AIA+ sets a new benchmark for innovation in Sri Lanka’s insurance industry while contributing to community wellbeing and an overall healthier nation.

AIA+ is built to deliver a superior customer experience by placing everything in one seamless platform designed to uplift customer delight and wellbeing. Policyholders can manage policies, make premium payments, submit claims, and access real-time updates on their transactions and policy status instantly. Features such as instant premium confirmations, real-time claim submission tracking, and immediate access to policy information ensure greater visibility and convenience. With a user-friendly interface, AIA+ enables customers to stay informed and in control anytime, anywhere.

Beyond transactional convenience, AIA+ plays a meaningful role in improving customer wellbeing. The app supports users in actively tracking their wellbeing and offers insights that encourage healthier lifestyle choices. Users can earn points by participating in wellness challenges such as step tracking, hydration goals, and other health-focused activities, as well as through everyday interactions within the app. In addition, customers can earn rewards for managing their policies more actively via the app. These points can then be redeemed for a range of lifestyle and wellness rewards. By linking insurance services with wellbeing in a practical and engaging way, AIA+ empowers customers to take a more proactive approach to their overall health.

Speaking on the launch, Chathuri Munaweera, Director/CEO of AIA Sri Lanka, said: “The launch of AIA+ marks an important milestone in our digital transformation journey. By bringing insurance services and customer wellbeing together on one intuitive platform, we are empowering Sri Lankans to take greater control of both their financial protection and their wellbeing. It will be a fundamental cog in delivering on our purpose of helping Sri Lankans live healthier, longer and better and it will lead the way in setting the industry standard.”

AIA+ is part of AIA NOVA, AIA Sri Lanka’s flagship digital transformation initiative aimed at modernising insurance processes across distribution, customer engagement and operations. AIA+ is available for download on both the Apple App Store and Google Play Store.