Wellawatta Nithyakalyani Jewellery successfully conducted its annual blood donation campaign for the 10th consecutive year recently, in collaboration with Rotary Colombo East, reinforcing its longstanding commitment to community wellbeing and lifesaving humanitarian initiatives.The campaign was held on 16th August at the Nithyakalyani Jewellery premises bringing together donors, volunteers and supporters for a collective effort aimed at contributing to the country’s blood supply. Conducted under the theme ‘Let’s Donate Blood – #BeAHero’, the initiative sought to raise awareness of the importance of voluntary blood donation and encourage members of the public to contribute towards saving lives. The 2026 campaign marked an important milestone for Wellawatta Nithyakalyani Jewellery, completing a decade of consecutive blood donation initiatives. The company said the continuation of the programme reflects its commitment to creating a positive impact in the communities it serves and integrating social responsibility into its broader corporate values.

Rotary Colombo East collaborated with Wellawatta Nithyakalyani Jewellery in conducting the campaign, bringing its experience in community service and humanitarian initiatives to the programme. The collaboration highlighted the role partnerships between businesses and service organisations can play in addressing important social needs. Virakesari, which has served Sri Lankan readers since 1930, joined the initiative as the Print and Digital Media Partner, supporting efforts to create wider public awareness of the campaign and promote the importance of voluntary blood donation. Blood donations play an important role in supporting emergency treatment, surgeries and other critical medical requirements. Through the annual initiative, Wellawatta Nithyakalyani Jewellery aims to encourage a stronger culture of voluntary blood donation while providing individuals with an opportunity to make a meaningful contribution to society. Wellawatta Nithyakalyani Jewellery expressed its appreciation to Rotary Colombo East, Virakesari, donors, volunteers and all those who supported the successful completion of the campaign. Having completed 10 consecutive years of the initiative, the company looks forward to continuing community-focused programmes that promote compassion, volunteerism and collective social responsibility.