Colombo Fashion Week Designer to showcase at Moscow Fashion Week

Ajai Vir Singh, Founder and Managing Director of Colombo Fashion Week, will participate in the BRICS+ Fashion Summit – a premier forum for fashion businesses from fast-growing economies – that takes place in Moscow from September 28 to 30.  This event is officially recognized as part of the BRICS agenda and is among the industry’s top international gatherings: throughout its history, it has hosted industry experts from 109 countries in Moscow. This season, the BRICS+ Fashion Summit will once again bring together leading industry professionals from dozens of countries across Asia, Latin America, Africa, the Middle East, and Europe. This year a Sri Lankan designer, Kamil Hewawitharna will showcase at the prestigious Moscow Fashion Week, as part of BRICS region initiative with Colombo Fashion Week.

Today, fashion industries are operating amid major structural shifts: logistics routes and consumer behavior are changing, while regional manufacturing hubs are gaining greater importance. The BRICS+ Fashion Summit brings together the industry leaders shaping responses to these changes – from heads of national fashion weeks and industry associations to manufacturers, retailers and investors. Asia remains the world’s largest center for textile manufacturing and a key driver of growth in fashion consumption. For Sri Lanka, the Summit offers additional opportunities to diversify export channels and discover new avenues for expansion abroad.

For many participants, BRICS+ Fashion Summit offers an opportunity to establish direct business connections with industry professionals from Asia, Latin America, Africa, and the Middle East—markets where manufacturing is expanding, new brands are emerging, and demand for fashion products is increasing most rapidly. Its intensive business format makes the forum a practical platform for finding partners, suppliers and distribution channels.  Additionally, the concentration of meetings over just a few days enables participants to achieve objectives that might otherwise require a series of separate business trips and negotiations.

“Being a founding member of BRICS Fashion Federation, it expands Sri Lanka’s influence and Softpower in the region. BRICS+ represents an important region as an emerging market for fashion and Fashion Summit is an influential platform for relevant conversations, collaboration and  innovations. With Colombo Fashion Week we have created a reciprocal partnership this year as we invited designers from China, South Africa, India. And for the first time a Sri Lankan Designer Kamil Hewawitharna will showcase at the prestigious Moscow Fashion Week.” / Ajai Vir Singh noted that the BRICS+ Fashion Summit introduces a fresh narrative to the global fashion agenda and rethinks international business by encouraging designers from emerging markets to expand their horizons.

The BRICS+ Fashion Summit business program is structured around such tracks as creativity, manufacturing and logistics, marketing and sales, and entrepreneurship and investment. Within these tracks, over 250 speakers will discuss the restructuring of supply chains, the use of cultural identity as a strategic asset, the adoption of artificial intelligence in design and retail, the values shaping a new generation of consumers and international expansion strategies for manufacturers.

During the days of the BRICS+ Fashion Summit, the attention of the fashion industry will also shift to another significant event – Moscow Fashion Week, the premier platform for emerging designers, facilitating their effective integration into the international scene. Taking place in Moscow from September 26 to October 1, it will feature more than 70 fashion shows by designers from Sri Lanka, Spain, Türkiye, the UK, Kazakhstan, China, Russia and other countries. This season, designer Limak By Kamil from Sri Lanka will present a collection at Moscow Fashion Week, further strengthening the national fashion industry’s presence on one of the season’s key international platforms.