The recognition adds to Wajinie’s distinction as the only Sri Lankan recipient in the ‘Outstanding Leadership in Advertising’ category at the Women Icon Awards, India.

Wajinie Mahanama, Associate Vice President and Client Servicing Director at BBDO Group Sri Lanka, has been named among Campaign Asia-Pacific’s Women to Watch 2026, recognising her contribution to the advertising industry through sustained business growth, trusted client relationships and a leadership approach grounded in accountability and purpose.

Now in its 14th year, the regional recognition celebrates 25 women across 12 markets whose expertise, business performance and influence are shaping Asia Pacific’s marketing and communications landscape. Wajinie’s selection reflects a career spanning 15 years in advertising, during which she has led major client portfolios, driven business growth and championed work that creates meaningful social impact.

Speaking on this recognition, Thayalan Bartlett, Executive Chairman, BBDO Group Sri Lanka, said, “Wajinie’s recognition reflects the kind of leadership that builds lasting value for clients, businesses and the industry. Her ability to combine commercial discipline with a deep understanding of people and brands has made her a trusted leader within our organisation. She represents the strength of Sri Lankan talent on the regional stage, and we look forward to seeing her continue to do BIG things.”

Throughout her career, Wajinie has built enduring client partnerships while leading brands across diverse sectors. Her portfolio includes campaigns and initiatives that extend beyond commercial objectives, including work supporting social awareness and behavioural change through brands such as Eva Sanitary Napkins and Atlas Sipsavi Scholarship programme. Her leadership also places importance on mentoring colleagues, supporting young talent and creating an inclusive workplace.

“Being named among Campaign Asia-Pacific’s Women to Watch is a meaningful milestone in a journey shaped by continuous learning, resilience and the people who have challenged and supported me. I believe lasting leadership comes from staying curious, honouring commitments and remaining willing to evolve. This recognition encourages me to keep contributing to the industry, supporting others and creating work that makes a difference,” said Wajinie Mahanama, Associate Vice President, Client Servicing Director, BBDO Group Sri Lanka.

Wajinie’s regional recognition is complemented by her selection in the ‘Outstanding Leadership in Advertising’ category at the Women Icon Awards powered by Times Women, India, where she was the only recipient from Sri Lanka in the category. Together, these recognitions highlight her contribution to an industry where effective leadership increasingly calls for commercial strength, adaptability and a commitment to people and purpose.

Photo Caption: Wajinie Mahanama