Makes Appointments to Top Management

Antyra Solutions, an award winning, integrated digital marketing agency, celebrated its fifth anniversary recently with an employee appreciation night. Founded by digital marketing specialists Niranka T. Perera and Rohan Jayaweera, Antyra Solutions set out to revolutionize the local digital marketing industry by focusing on a performance-based marketing model. Five years later, the company has built successful partnerships with a number of local and foreign organizations, grown its talent pool, expanded its product and service offerings and won many accolades.

Operating from Colombo and Singapore, the company serves clients via three business verticals. Antyra Labs is the technology arm, building web platforms, AR/VR solutions and software products. Antyra Digital provides performance-based digital marketing services including SEO, PPC, Social Media Management, Analytics and more. Antyra Studios is the design arm of the company, working on end-to-end branding and creative solutions. The company specializes in the fields of travel and hospitality, e-commerce, finance and insurance, fashion and education.

Niranka T. Perera, Co-Founder, Chairman and CEO of Antyra Solutions said, “At Antyra, we are driven by performance. We aim to help our clients achieve tangible, real-world business objectives through an understanding of the best strategic fit digital and technology can offer, taking a very consultative approach to address the entire ecosystem that drives performance. This has set us apart in the Sri Lankan space and we are proud to have served some of the best brands in the country. It has been an exciting past five years, and we are equally excited about what the future has in store.”

In addition to delivering its core products and services, Antyra Solutions has also developed unique frameworks, products and platforms, thanks to the creativity, skill and perseverance of its outstanding team. The 7-Pillar Framework developed in-house for better e-commerce has helped many of the company’s clients to optimize their e-commerce processes to serve their customers better. Guestination, the robust booking engine developed inhouse at Antyra has been deployed by a number of leading hospitality providers. Last year, the company launched Skylie, its own AI powered, augmented reality avatar with natural language processing capabilities, which has been designed for customer interaction, so that brands can reduce the overhead of service personnel.  Most recently, Antyra launched Tales of Ceylon, a composite destination marketing platform showcasing the heritage of Sri Lanka through engaging stories and animated features, to create an active conversation about Sri Lanka among tourist audiences.

During the last five years, Antyra Solutions has won numerous local and international awards, including Most Engaged Social Media Campaign in Sri Lanka, Web Awards from the Web Marketing Association, multiple Awwwards, an HSMAI Adrian Award in 2019 as well as, Bestweb.lk, SLT Zero One and SLIM DIGIS Awards.

The company also announced the appointment of Naveen Marasinghe to the position of Chief Operating Officer and Rangana Chandrasena to the position of Chief Design Officer. Naveen has been with Antyra since the inception, serving in senior management as Vice President of Strategy and Operations. He has over 12 years of experience in hospitality, e-commerce, travel, retail and finance. In his new role, Naveen will overlook the operations of all three business verticals and focus on process improvements, learning and development and inter-departmental collaboration.

Rohan Jayaweera, Co-Founder and Director, Antyra Solutions said, “I am proud of what Antyra has achieved over the past five years, in part thanks to the dedication and expertise of individuals such as Naveen and Rangana. I am thrilled to see them take on these decisive new roles and look forward to an exciting, industry defining next five years, with the company growing locally, as well as internationally.”