In a world where clicks can spark movements, today’s youth are harnessing the power of social media to not just entertain but to educate, share experiences, and advocate for a better future.

As the world celebrates International Youth Day 2024 under the theme "From Clicks to Progress: Youth Digital Pathways for Sustainable Development," it’s impossible to ignore the profound influence of today’s youth on the digital landscape. The current generation of young people is not only adept at navigating the complexities of the digital world but is also using it as a powerful tool to educate, share experiences, voice concerns, and advocate for a better, more sustainable future.

TikTok, once seen primarily as a platform for entertainment, has evolved into a space where young people around the world connect, learn, and inspire. It has become a digital stage where creativity meets advocacy, where the clicks of today are paving pathways for the progress of tomorrow. This year’s theme resonates deeply with the global youth, highlighting their role at the forefront of digital adoption and technology.

In Sri Lanka, the youth have been the driving force of resilience, even in the face of back-to-back crises. From voluntary work in community development and contributions to literature, to championing mental health and other critical causes, it is the youth who have consistently propelled the nation forward. Their spirit of innovation and determination has not only kept the country afloat but has also brought about a wave of digital transformation that is empowering communities and creating new opportunities.

Among these resilient young Sri Lankans are TikTok creators who are leveraging the platform to educate, raise awareness, and spread their passion and joy to a broader audience. These creators are not just entertainers; they are educators, entrepreneurs, and advocates for a better future.

Among the rising stars on TikTok is Dr. Prabodha, an Ayurveda physician whose expertise in dermatology, cosmetology, and yoga therapy has found a new audience through the platform. In a world where modern lifestyles often overshadow traditional wisdom, Dr. Prabodha breathes new life into ancient practices. Her videos are more than just tutorials—they’re a bridge between the old and the new, offering young people a way to reconnect with holistic wellness. Through her content, she inspires a generation to embrace Ayurveda not just as a form of treatment, but as a way of life, making the centuries-old practices relevant to today's fast-paced world.

Similarly, Nayomi, the creative force behind Imocraft, has turned her TikTok account into a vibrant showcase of her handcrafted products. What began as a personal passion has evolved into a thriving business, thanks to the platform's reach. Her journey is a testament to the entrepreneurial spirit of Sri Lanka’s youth. "TikTok has been a powerful platform for showcasing my craft and connecting with a community that supports and values local entrepreneurship," she shares. Each post she shares is not just about the product—it’s a glimpse into her world, where creativity meets commerce, and where passion is transformed into livelihood.

Even in the realm of personal growth, Hasintha Hewawasam—a motivational speaker and mind therapist—has found a unique space on TikTok. His inspirational content is a lifeline for many, offering advice and support to those navigating the often turbulent waters of mental health. "Using TikTok to share my insights and support, I aim to connect with Sri Lankan youth on a personal level," Hasintha says, underscoring the deep connection he seeks to build with his audience. His videos are more than just motivational clips; they are a source of strength and encouragement for young people facing challenges, reminding them that they are not alone in their struggles.

Hiranya Thathsarani, a talented violinist, uses TikTok to share her love for music with the world. But her content goes beyond mere performance. Through her music, Hiranya brings the richness of Sri Lankan culture to a global audience, reminding us all of the power of art to transcend boundaries. Each note she plays is a celebration of heritage, a tribute to the cultural tapestry of Sri Lanka. Her TikTok account is a living gallery, where tradition and innovation coexist, and where the beauty of music serves as a bridge between past and present.

Finally, Ramod Malaka stands out with his dynamic dance routines that have captivated TikTok users far and wide. His choreography is more than just movement; it’s a form of storytelling that reflects his vibrant personality and creativity. Romod’s dance videos are a celebration of life and expression, showing how TikTok can be a stage for artistic exploration and cultural exchange. His work not only entertains but also inspires others to embrace their own creativity, proving that art in all its forms is a powerful tool for connection and expression.

This International Youth Day 2024 serves as a powerful reminder of the crucial role that young people play in shaping the future. In Sri Lanka, TikTok has become a pivotal platform for youth to showcase their creativity and drive social impact. By sharing their stories and engaging with a global audience, these creators embody the spirit of this year’s theme and demonstrate the significant influence of digital innovation on youth empowerment and sustainable development. As we celebrate these remarkable TikTok creators, and all other content creators in Sri Lanka, we are reminded of the boundless potential of youth and the transformative power of digital platforms. Let’s continue to support and be inspired by the creativity and progress driven by our youth.