June, 18, 2024
Dubbed as a love letter to summer, designer Anavila Misra wove her ode to the Franco-Tamil culture of Puducherry in the second of the Textile Talks series at the Rithihi flagship store at Alfred House Gardens recently. Mesmerised by the heady scents and palette of the hues of French influence that mixed effortlessly into the backdrop of Tamil culture when she first visited Puducherry in 1999, Anavila’s ÉTÉ Collection depicts the modernity yet traditionality of the sari drape.
The cross-cultural narrative behind ÉTÉ which transcends geographic boundaries and into the infinity of the ethno-European cultural space has been perfectly encapsulated by Rithihi using Sri Lankan muses of mixed identities to showcase the blend of tradition and modern in the everyday woman. Rithihi captures Marine Researcher Ramani Jayawardena and physiotherapist and Kuppameniya Founder Melanie Daetwyler-De Silva who are both of Swiss-Sri Lankan origin. In addition, Interior Designer and multi-faceted entrepreneur Annika Fernando who has a Sri Lankan father and mother who was Dutch, Danish and Austrian with a German upbringing to realise the relevance of the Anavila story to Sri Lanka.
Anchoring the saris on a canvas of white with the rose as the primary motif, Anavila explained the thought process behind the collection to the intimate audience gathered at the store. “The idea of a summer collection danced in my head for a long time and when I went back to Puducherry 25 years later, I could see that cultural fluidity in the drape of linen saris – the ease, the grace and the elegance which is very much the persona of the South Asian woman. Linen is the perfect celebration to that cross-pollination of cultures that fuse the Tamil and French way of life.”
Each of the saris is an opus; a legacy regaling a story of a passionate experiment blended with indigenous textiles and artisanal skill. With a desire to modernize and deconstruct the age-old sari, ÉTÉ holds within its weaves elements of a garden in full bloom or the minute detailing of a single feature symbolic of a languid summer day. As Ramani mentions, “Garments shouldn't necessarily represent cultural identity; they can stand alone as statements. The way Anavila drapes saris show how easily they can be perceived as Western outfits."
The piece de resistance in the ÉTÉ collection is the ivory khadi silk sari that took a team of applique artisans and hand embroiderers 400 days to complete. The detailing is meticulous, the work exacting and the process surely exhausting, but it is an oeuvre that chronicles the entirety of how artisanal hands weave cultural identity into an ever-evolving newness.
“I believe clothing for the creator is just another outlet to funnel design and craftsmanship, and for the wearer, a means of expression,” says Annika, who identifies with wearing South Asian designs. “A designer could create a piece to communicate a point of view and the wearer may not read it or express it in the same way.”
Melanie perfectly captures the Anavila spirit in this collection, saying, “Clothes have the power to express individual style while also serving to represent cultural identity. What I wear reflects this belief as I combine traditional elements with contemporary designs to showcase my appreciation for both heritage and innovation.”
Part of the campaign of the ÉTÉ Collection by Anavila Misra
Interior designer Annika Fernando wears an Anavila Khadi denim jacket and pants
‘I believe clothing for the creator is just another outlet to funnel design and craftsmanship, and for the wearer, a means of expression’ – Annika Fernando
Founder of Kuppameniya Melanie Daetwyler-De Silva showcases a sari from the Anavila collection
Image Caption : Designer Anavila Misra presenting her ÉTÉ Collection at the Rithihi flagship store
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