Appoints JKOA and EPSI for nationwide distribution network 

ASUS, a leading brand, driven by the strength of mastering technological innovation and design perfection for the ultimate life-enhancing and computing experience, launched a evolutionary 2-In-1 Ultraportable Laptop With 10-Inch Tablet – ‘ASUS Transformer Book T100’ today . The company also unveiled the stunning, stylish touchscreen Ultrabook™ with a scratch-resistant finish - Zenbook UX302.

Speaking at the launch, Rajeev Chaudhari, Director Operations India, Country Product Manager, Sri Lanka said, “We were the pioneers in bringing the Ultraportable Laptops to the market. This 10-inch tablet is one of our elite ranges of products, which is intended to wow our customers. We are positive that these devices will thrill techies who have a fetish for excellence in the country. It is the Ultrabook you'll want with you, wherever you go.”

With the Government of Sri Lanka seeking to make the country an IT literate hub within the next few years, students are encouraged to become IT savvy. With this is mind, ASUS’ affordable Transformer Book T100 will be a perfect opportunity to create their own mobile laptop dynamic so they never have to compromise again.

“We at Intel constantly push the boundaries of innovation to make technologies available that can improve the lives of users. We are pleased that ASUS is bringing the latest technology powered by Intel® to the local market. The T100 series and the Zenbook join an elite club of devices which will run on 4^th Generation Intel® Core processors,” said Indika De Zoysa, Country Business Manager, Intel EM Ltd – Sri Lanka Liaison Office. “Together, these devices complement today’s mobile lifestyles and will enable users to get more on the move.”

Also speaking at the launch, Poojitha Rajapakse, Director OEM at Microsoft Sri Lanka said, “The integration of Windows 8.1 in the T100 and Zenbook series is an advantage to users of these exceptional devices. Office 365 personal will further enhance customer experience of T100 by adding value. ASUS range is undoubtedly going to change the way users interact with their devices.”

With the growth of notebooks and tablets as a primary computing device, the mobility sector is set to see a phenomenal growth in the coming years. The mobility offered by hybrid devices has created a huge space in the market in Sri Lanka through which notebook and tablet segments are set to magnify further.

As ASUS is focused on increasing its presence across the country, the company is increasing the channel partners and manpower to reach each and every partner in all provinces. As such, ASUS has selected two industry giants, John Keells Office Automation (JKOA) and EPSI Computers as their touch points across the island.

The ASUS Transformer Book T100 is a light weighted laptop with an Intel® quad-core processor. T100 can be used as a tablet and is suitable for everyone at the go. Its 11 hours of battery life adds to its advantage. Recently Gartner Report on Worldwide Tablet sales mentioned ‘ASUS as the leader in the hybrid ultra-mobile segment in 2013, due to stronger sales of its Transformer Book T100.’

The ASUS Zenbook UX302 is a stunning, stylish touch screen Ultrabook™ with a scratch-resistant finish which supports world’s first Ultrabook™ screen, protected by durable and scratch-resistant Corning® Gorilla® Glass 3 for long-lasting premium visuals. This is the first Ultrabook with 28W powerful 4th generation Intel® Core™ processor. The brilliant 13.3-inch IPS display with extra-detailed 2560 x 1440 WQHD resolutions and FUD IPS resolution makes the most demanding tasks easy.  The Zenbook UX302 is incorporated with an HD camera and Super Hybrid Engine II technology that boosts the battery life and standby time. The dedicated three USB 3.0 ports support the latest high-speed storage and can recharge mobile devices in double-quick time.

Meanwhile ASUS has opened an exclusive store in the heart of the city with the full range of their products available and superior after-sales services. 

For more information, please visit www.asus.in

About ASUS: ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.

Photo caption: (From left) Jayampath Priyadharshana, ASUS Channel Development Manager, Sri Lanka and Maldives; Poojitha Rajapakse, Director OEM at Microsoft Sri Lanka;  Prasanna Weerakoon, Product Manager- ASUS at JKOA; Rajeev Chaudhry, Director Operations India, Country Product Manager, Sri Lanka at ASUS; Malik Edwin, Head of Marketing at JKOA;  Niranjan Kangasurium, CEO- EPSI Group; Indika De Zoysa, Country Business Manager, Intel EM Ltd – Sri Lanka Liaison Office