Dialog Axiata PLC, Sri Lanka's #1 connectivity provider and leader in customer experience and service delivery, marked its second consecutive celebration of International Customer Experience (CX) Day with a series of insightful panel discussions and exclusive engagement activities at its Customer Experience Centers. Aligned with this year’s global theme, “Good CX delivers better outcomes for customers, employees, and their organizations,” the event featured senior management from Dialog Axiata, Smart Axiata in Cambodia, XL Axiata in Indonesia, and Robi Axiata in Bangladesh, who shared their insights on the evolving landscape of CX.

The panel discussions delved into how businesses can better understand and respond to customer needs by delivering empathy-driven service while maintaining operational efficiency. Panelists emphasized the importance of aligning business strategies with customer-centric principles, focusing on improving operations without compromising the quality of customer interactions. Leadership and organizational culture were also highlighted as key drivers in fostering a customer-first approach, addressing both the challenges and rewards of creating seamless customer experiences.

In addition to the panel discussions, Dialog Customer Experience Centers delighted walk-in customers with fun activities throughout the day, surprising them with exciting gifts that reinforced Dialog’s commitment to not only delivering excellent service but also creating memorable interactions that strengthen customer loyalty.

“Our dedication to customer experience remains unwavering,” shared Sandra De Zoysa, Group Chief Customer Officer of Dialog Axiata PLC. “At Dialog, we are committed to pioneering customer-centric initiatives that not only meet but exceed the evolving expectations of our customers. We celebrated this Customer Service Week by offering a series of interactive engagements and exciting gifts, reinforcing our promise of prioritizing customers’ needs. As we continue these efforts for the second consecutive year, our focus remains on building meaningful connections with our customers and fostering an environment that encourages both innovation and personalization.”

This year’s CX Day celebration reinforces Dialog’s position as an industry leader in customer experience management, showcasing the company’s commitment to continuously improving service delivery for the benefit of customers, employees, and the organization.