Fashion Bug, Sri Lanka's beloved fashion brand, has triumphed for the second consecutive year in the LMD Customer Excellence Survey 2024. The brand has once again been recognised as the leader in two key categories: 'Clothing & Accessories' and 'Online Stores (Clothing).'

This achievement underscores Fashion Bug’s unwavering commitment to delivering exceptional fashion and lifestyle experiences, reaffirming its position as the most preferred choice among Sri Lankan shoppers.

Founded in 1994 with a team of seven, Fashion Bug has since evolved into a leading name, boasting 14 outlets island-wide with a workforce of over a thousand. Today, the brand takes pride in being a premium Sri Lankan fashion retailer, showcasing locally designed and manufactured collections while introducing global trends to the country.

Sharing his excitement over the recognition, Fashion Bug’s Director and Chief Executive Officer, Shabier Subain, attributed the brand's success to its strong focus on elevating the customer journey. "At Fashion Bug, excellence in customer care is at the heart of everything we do. We firmly believe that prioritising outstanding customer service and creating exceptional and memorable experiences are crucial for building trust, fostering long-term loyalty, and establishing a brand presence that resonates deeply with every customer."

Fashion Bug has made significant investments in various initiatives, including continuous training programmes, specialised workshops, and professional development courses in partnership with renowned institutes to ensure continuous improvements.

The brand also places great importance on recognising and rewarding employee excellence. By incentivising sales teams to prioritise customer satisfaction, Fashion Bug fosters a culture of dedication and professionalism. Additionally, its Rewards loyalty programme offers exclusive discounts and benefits, further enriching the shopping experience for its loyal customers.

Fashion Bug’s recognition in the LMD Customer Excellence Survey 2024 highlights its role as the leader in Sri Lanka’s retail sector. As the brand looks ahead, it remains committed to providing fashion-forward choices while staying true to its ethos of quality and customer engagement.

With its sights firmly set on elevating the shopping experience, Fashion Bug continues to redefine retail excellence in Sri Lanka.