Negombo Beach Resorts (Private) Limited and DER Touristik Hotels & Resorts GMBH Partner to Offer Elevated Hospitality Experience to Global Travelers

Heritance Negombo, a distinguished property under the esteemed Aitken Spence Hotels portfolio, wishes to announce its strategic franchise partnership with Sentido of DER Touristik Hotels & Resorts  GMBH. Commencing 1st November 2023,  Heritance Negombo  will be rebranded  as  Sentido  Heritance  Negombo,  reflecting  an  exciting  union  of  local  heritage  and international hospitality expertise.

Stasshani Jayawardena, Chairperson, Aitken Spence Hotels expressed her enthusiasm about the collaboration, stating, "We wholeheartedly embrace this transformative journey. With the exceptional standards of Heritance combined with Sentido's global standards, the property is destined to become a beacon of distinguished hospitality in the region.”

Sentido, an international hotel brand established in 2009, has an extensive network spanning across Africa, Asia, and Europe. It is renowned for providing a tranquil and relaxed holiday environment tailored  for  single  travelers,  couples,  and  small  families  with  discerning preferences.  In  2019,  the Sentido brand was acquired by DER Touristik, a leading European travel company catering to millions of  guests  seeking  both  leisure  and  business  travel  experiences.  DER  Touristik's  rich  century-long heritage in the travel and tourism industry has solidified its reputation as a division of the esteemed REWE  Group,  one  of  Europe's  foremost  trading  companies.  Through  this  partnership,  Sentido Heritance  Negombo  will  leverage  global  synergies  and  access  to  an  extensive  network  of  travel partners, expanding its reach to a broader global audience.

Commenting further on the collaboration, Christian Grage, Managing Director of DER Touristik Hotels & Resorts stated, "Sentido offers a unique experience of the senses, and we are absolutely thrilled to bring this exceptional proposition to Heritance Negombo, our inaugural Sentido branded property in Sri Lanka. We eagerly anticipate leveraging our expertise to enhance the global travel footprint to Sri Lanka, as these two esteemed brands seamlessly converge."

The collaboration represents a remarkable opportunity for the growth and promotion of Sri Lanka's tourism industry, particularly for the city of Negombo. With Sentido's extensive marketing commitment and DER Touristik's strength in the travel sector, Sentido Heritance Negombo will attract travelers from around the world to experience the country's rich heritage and warm hospitality.