Sri Lanka’s leading private sector bank HNB PLC recently announced their partnership as the Official Banking Partner for the Digital Marketing Summit 2024, a conference aimed at restructuring the country’s digital outlook.

To be held on the 3rd and 4th of July 2024 at Waters Edge, Colombo and organized by the Digital Marketing Association of Sri Lanka (DMASL), this event will bring together key regional market experts with experience in top international digital companies like Periscope, Facebook, Ogilvy and more to discuss and drive forward the future of Sri Lanka's digital marketing sector.

"The recent years have shown us the rapid growth of the digital sector and the importance of adapting to and integrating these changes to perform at our best. Our country has immense growth potential in digital and digital marketing sectors, and the need of the moment is to harness these opportunities to make our mark on an international scale. Given HNB's strong emphasis on digital transformation, we are excited to support the Digital Marketing Summit, which will feature groundbreaking discussions aimed at shaping the country's digital marketing outlook empowering businesses to thrive in the digital age. This summit is a crucial initial step towards positioning Sri Lanka as a leader in digital innovation,” said HNB Chief Operating Officer, Sanjay Wijemanne.

As the largest event of its kind in the country, the summit will offer unparalleled opportunities for attendees to gain insights from industry leaders and to network with peers. Participants will have the unique opportunity to engage with cutting-edge digital marketing tools and strategies, gaining valuable insights from top-tier professionals. The summit’s emphasis on innovation and collaboration make it a must-attend event for anyone looking to stay ahead in the fast-paced world of digital marketing

Given the significant transformations that are affecting society and businesses, the conference will also offer guidance on how people and organization can navigate these waters. With the theme "Charting the Uncharted," the Digital Marketing Summit 2024 will bring together a vibrant mix of international and local speakers, dedicated towards promoting excellence and driving growth in the digital marketing sector. It also provides an amazing forum for professionals, thought leaders, and innovators to share ideas, explore emerging trends, and discuss best practices. Held annually, the initiative will also provide a consistent platform for the industry to stay abreast of current trends, along with equipping them with the knowledge to propel their digital marketing strategies forward.

The DMASL (Digital Marketing Association of Sri Lanka) was formed in 2021 in an effort to drive the growth of the digital marketing industry. The association plays a pivotal role in recognizing, representing, and supporting Sri Lanka’s digital marketing professionals. Since its inception, the DMASL has implemented professional standards, ethical guidelines and ensured best practices for Sri Lanka’s digital marketing industry.

With 254 customer centres, HNB is one of Sri Lanka's largest, most technologically innovative private banks. Consolidating its legacy in sustainability, good governance, and corporate excellence, HNB was crowned the Best Corporate Citizen for 2022 at the Ceylon Chamber of Commerce Best Corporate Citizen Awards. Other significant accolades include being adjudged the "Best Retail Bank in Sri Lanka" for the 14th occasion by the Asian Banker in 2024, being declared the "Best SME Bank" by Asiamoney Magazine, being awarded the Sri Lanka Technology Excellence Award for Robotics – Banking at the Asian Technology Excellence awards 2023, for integration of Robotic Process Automation in its Custody Banking and Trustee Services, as well as securing a Top 5 position on Business Today's Top 40 rankings for 2023.

Image Caption : HNB Head of Marketing Upul Adikari (right) with DMASL Secretary, Gayathri Seneviratne (center) and DMASL Treasurer Shalendra Mendis (left)