Leading Sri Lankan integrated financial services provider HNB FINANCE brought back its most anticipated ‘Ape Gedara Avurudu’ celebrations for the 4th consecutive year in 2023, and hosted a range of fun-filled activities and games online to mark this year’s Sinhala and Tamil New Year. Participants who took part and won the digital competitions were also eligible to collect valuable and attractive gifts from HNB Finance, bringing about great joy that fit the festive season.

Through this innovative digital celebration, customers were able to join the festivities and participate in multiple traditional and exciting games from the comfort of their homes. Some of the games that were digitally played were ‘the Avurudu Marathon’, ‘Kotta Pora’, ‘TukTuk Run’, ‘Kavili catch’, ‘Lissana Gasa Nagima’, as well as an Avurudu Rasa Pena Trivia. Participants were also able to access a downloadable list of significant dates and times marked for seasonal rituals this Avurudu, in addition to opportunities for the participants to sign up for a raffle draw.

Commenting on the New Year celebrations, HNB FINANCE Head of Marketing Udara Gunasinghe said: “As an organization that stands for innovation and customer engagement, we were proud to bring back ‘Ape Gedara Avurudu’ in a much-revamped platform for the fourth consecutive year. The celebration is all about spreading joy and happiness among Sri Lankans and sharing their good times during the festive season. We are delighted to see our fellow citizens enjoying HNB FINANCE’s digital festivities and will continue to upgrade the celebration in the years to come.”

HNB FINANCE aims to revolutionize the financial services sector in the country and make a significant impact on Sri Lankans by amplifying customer engagement through diverse digital channels. The company is committed to providing customer-centric, well-diversified products and services, responsibly and sustainably, while creating stakeholder value through its passionate team.

The Digital Avurudu celebrations are a testament to HNB FINANCE’s mission and vision, and the company will continue to innovate and provide value to its customers in the years to come.