LAUGFS Gas PLC has brought international recognition to Sri Lanka after being named the Winner of the Marketing Excellence Award 2025 by the World Liquid Gas Association (WLGA). The prestigious award was presented at the Liquid Gas Week 2025 Gala Dinner held in Rio de Janeiro, Brazil, marking a landmark achievement for Sri Lankan marketing on the global stage.

This international recognition celebrates LAUGFS Gas’s transformative social-impact initiative, “The Triangle of Change,” a purpose-driven campaign that connected marketing, empathy, and energy access to uplift communities and create lasting social transformation. Conceptualized and executed entirely by the in-house marketing team, the campaign addressed one of Sri Lanka’s most critical social and environmental challenges: the widespread use of firewood for cooking, which exposes millions of households to harmful indoor air pollution.

Built around a three-layer impact framework of Access, Awareness, and Education, the campaign delivered measurable and meaningful outcomes. Under the Access component, the Cylinder Donation Program “Project LIFE” distributed over 100 portable 5kg LPG kits to low-income families, providing a safe, affordable, and portable alternative to firewood while enabling cleaner, healthier cooking practices. The Awareness initiative, titled Dara Kadulu (Tears of Firewood), was a thought-provoking short film launched on World LPG Day 2025. The film powerfully captured the emotional and health consequences of firewood dependency, sparking a nationwide conversation on indoor air quality and energy equity. The Education component, known as Little Gas Stars, was implemented across multiple schools around the country, reaching hundreds of children through interactive theoretical and practical workshops. These creative learning sessions inspired students to become young advocates for clean energy within their homes and communities.

Through this strategic and human-centric approach, LAUGFS Gas redefined how energy brands can leverage marketing as a tool for behavioural change, public health advocacy, and sustainable development. The campaign demonstrated how marketing, when guided by empathy and purpose, can drive both social transformation and corporate leadership.

Commenting on the achievement, Dr. Niroshan Peiries, Director - Cluster Chief Executive Officer of LAUGFS Gas PLC, stated, “This award is a proud moment not only for LAUGFS Gas but for Sri Lanka. Our marketing efforts have demonstrated that world-class creativity and strategic communication can emerge from this nation. The Triangle of Change proves that marketing, when led with empathy and insight, can change lives while strengthening brand trust and leadership.”

Ravin Lankage, Senior Marketing Manager of LAUGFS Gas PLC, added, “This recognition belongs to the team that turned compassion into strategy. Every idea, every frame, and every school visit was driven by the belief that marketing can go beyond communication and truly inspire transformation. We are proud to have taken a Sri Lankan story to the world and brought global recognition home.”

The World Liquid Gas Association (WLGA) introduced the Marketing Excellence Award to honour outstanding campaigns that foster public engagement, drive behavioural change, and advance sustainability in the global LPG industry. In awarding LAUGFS Gas, the WLGA commended “The Triangle of Change” as a benchmark for purpose-led marketing and industry leadership, demonstrating how energy communications can create both commercial impact and humanitarian value.

LAUGFS Gas PLC is one of Sri Lanka’s leading energy companies, engaged in LPG bottling, distribution, and trading across domestic, commercial, and industrial markets.
Committed to innovation, safety, and sustainability, LAUGFS Gas continues to play a transformative role in advancing clean energy adoption and improving quality of life across Sri Lanka and the region.