January, 30, 2020
Mastercard recently announced the official launch of its Priceless Sri Lanka campaign, which will bring the global Priceless Cities program to the island destination for the first time. Dedicated to bringing consumers closer to their passions, Sri Lanka is the latest destination to be added to Mastercard’s Priceless Cities Platform. With over 40 cities and destinations participating in the platform, Sri Lanka is the first destination in South Asia to be recognised and celebrated by the highly popular campaign.
Be it embracing history and heritage throughout Sri Lanka’s cultural triangle, witnessing the colonial charm of the central highland tea estates, entering the realm of the elusive leopard or experiencing the exciting thrills of the capital, Colombo, Priceless Sri Lanka will give cardholders unique experiences in one of the world’s most diverse and exciting islands; the pearl of the Indian ocean.
“With its rich cultural heritage and booming tourism and travel sector, Sri Lanka is the ideal market to introduce our latest Priceless Cities campaign, which stresses the importance of memorable experiences rather than material things,” said R. B. Santosh Kumar, Country Manager – Sri Lanka and Maldives for Mastercard. “Being a land like no other, Sri Lanka is at the unique advantage of offering multiple experiences and destinations within a compact island. This will allow Mastercard cardholders to tick off multiple activities within a single country, saving them the trouble of travelling to different countries. This convenience and charm is what inspired us to develop Mastercard’s first ever Priceless campaign for the South Asian region. Sri Lanka will continue to remain a strategic focus for Mastercard and as the program develops, we will be creating even more priceless opportunities for both residents and overseas visitors,” he added.
“We are delighted to introduce the Priceless Cities platform for the first time in South Asia for consumers across the world. This rollout demonstrates our continuous efforts to align ourselves with local audiences and showcases our strong support to one of the world’s most iconic tropical islands. We are working closely with our local partners to further Sri Lanka’s reputation as a global destination by creating unique experiences for residents and tourists. At Mastercard, we have always believed that experiences are more important than material things and our cardholders can now make their experience in Sri Lanka even more Priceless,” said Manasi Narasimhan, Vice President and Head of Marketing and Communications, South Asia Mastercard.
Priceless Cities is a program available exclusively to Mastercard cardholders and provides access to unforgettable experiences in over 40 cities. It’s all about having an unusual experience which will create memories for cardholders and their families for life, with the help of Mastercard. Among the other global experiences on offer are the Singapore F1 races with behind-the-scenes access, helicopter tours of the Great Wall in China, exclusive dining experiences in Prague or ballet experiences in New York City.
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