In the ever-evolving landscape of technology, there exists a silent force, often overlooked yet undeniably influential: the modern mom. In Sri Lanka, as elsewhere around the globe, mothers are not just consumers but also advocates and influencers shaping the trajectory of innovation in companies like Samsung. As Mother's Day dawns, it's time to shine a spotlight on these unsung heroes whose real-life experiences and insights power the gears of innovation behind the screens of Samsung's revolutionary products and services.

Rasika, husband of Nilanga Thilini, one of Samsung’s Finance Managers, acknowledges the

profound impact of mothers in steering Samsung's course: "As Nilanga expertly handles both work and family, I understand the intricate balance between technology and family life. Her role extends beyond the professional sphere. Indeed, Samsung recognizes the multifaceted nature of motherhood and actively empowers mothers within its workforce. Flexible work arrangements, parental leave policies, and support networks are just some of the ways Samsung ensures that mothers can thrive both personally and professionally. He further adds, "Samsung's commitment to supporting working mothers enables Nilanga to contribute meaningfully while prioritizing our families—a testament to the company's inclusive culture."

Muditha, husband of Kumudi Panditharathna, Assistant Manager, General Accounting, echoes this sentiment, emphasizing the pivotal role mothers play in driving innovation: "Mothers are the ultimate multitaskers, juggling countless responsibilities daily. I have had a firsthand experience of how Samsung empowers its employees to have a work life balance and how Kumudi can be a mom and a career-focused woman as well.” Samsung's commitment to diversity and inclusion extends beyond its product offerings to its workforce. Through initiatives like mentorship programs and leadership development opportunities, Samsung fosters an environment where mothers can thrive and excel. Panditharathna notes, "Samsung's emphasis on professional development enables us to leverage our unique perspectives, driving innovation and ensuring our products reflect the diverse needs of our global audience."

Anthony, as the father of Ruth Anthony, Senior Executive in the Service Division at Samsung, recognizes the profound connection between motherhood and innovation. Understanding the importance of reliability and efficiency in technology from his perspective as a father and a spouse, he acknowledges the impact of family experiences on Ruth's approach to enhancing Samsung's service offerings: "As a father, I've witnessed firsthand the demands of family life and the crucial role technology plays in supporting it. Ruth's experiences navigating these challenges inform her dedication to ensuring seamless support for mothers like herself through Samsung's service offerings."

As Jeewan the husband of Shehani Fernando, Product Manager in Consumer Electronics at Samsung, I recognize the collaborative relationship between Samsung and mothers. "Shehani is not just a mother; she's the epitome of love, patience, and unwavering support. Her dedication to our family's happiness and her tireless efforts in balancing work and home life make her an exceptional mother,” he said. "By amplifying the voices of mothers in our marketing campaigns, Samsung not only celebrates their contributions but also fosters a sense of community and belonging among their diverse customer base." 

Even in the highest echelons of leadership, the influence of mothers is palpable. Tanudi, daughter of Chalanika Thilakshi, Secretary to MD, emphasizes the inclusive culture fostered by Samsung. “I witness firsthand how Samsung's inclusive culture empowers my mom to excel both as a professional and a mother. By fostering an environment where her voice is valued and her perspectives are welcomed, Samsung enables her to bring her best self to work and home, ultimately enhancing our family life and her ability to be a supportive and nurturing mother,” she said.

Mr. SangHwa Song, Managing Director of Samsung Sri Lanka, acknowledges the indispensable role of mothers in Samsung's success: "At Samsung, we recognize that mothers are at the heart of innovation. Their invaluable insights and unwavering dedication drive us to continually raise the bar, delivering technology that enriches lives and strengthens families."

This Mother's Day, let us celebrate the unsung heroines behind the screens, whose everyday experiences shape the technology of tomorrow. As Samsung continues its journey of innovation, rest assured that the voices of mothers will remain at the forefront, guiding every step forward. Through empowerment, inclusion, and collaboration, Samsung ensures that mothers everywhere are not just beneficiaries of technology but also its architects, shaping a brighter future for generations to come.

As Sri Lanka's No. 1 smartphone brand, Samsung has recently been honored with the prestigious title of Category Winner in the highly esteemed "HOME ELECTRONICS Category" at the LMD Readers’ Most Loved Brands Awards 2024. This notable achievement marks yet another consecutive win for Samsung, solidifying its position as a frontrunner in the industry for 18 years running. Samsung Sri Lanka was also recognized as the 'People's Youth Choice Brand of the Year' for fifth consecutive years by SLIM Sri Lanka's review of the country's most valuable brands. With a vast customer base encompassing all age groups, Samsung's dedication to meeting the needs of the Gen Z and Millennial segments remains unwavering.