Munchee, Sri Lanka's largest biscuit manufacturer and exporter, recently announced that it was preparing to enter its 54th year with the theme “Api hadanne biscuit vitharak nemei “ meaning  ‘ We are not just making biscuits”.

Over the past five decades the Munchee brand has become extremely popular among  consumers in Sri Lanka and abroad. Meanwhile  Munchee Biscuits are  exported to more than 60 countries,  covering all the continents,which  provides ample testimony for its ever growing popularity.It is noteworthy to mention  that Munchee has been adjudged Sri Lanka’s number one brand for eight times.

Janmesh Paul Anthony the General Manager Marketing of CBL said that Munchee has done more for the benefit of the Sri Lankan society than just its success  as a business as well as a brand, through many CSR initiatives. Adding that he said Munchee is delighted to be able to reach the hearts of people of all walks of life due to its caring approach.

The General Manager of Munchee Marketing said that the decision to enter the 54th year under the theme “Api Hadanne biscuit vitharak nemei” - 'We are not just making biscuits' was made to emphasize to all stakeholders that we are committed to furthering the Corporate Social Responsibility Initiatives that  we have been doing  so far under the Munchee brand.

Munchee  during the period of over fifty years has extended its active community care in the fields of  education, youth & sports,  arts and culture , community development , environment  protection and disaster relief. Under these areas  currently  hundreds of programs are in operation whilst bringing benefit to many communities.As such,  Janmesh Paul Anthony said it was appropriate to highlight just a few of them.

CBL , the mother company of  Munchee  was founded 54 years ago to contribute towards the government's efforts to provide nutritious biscuits as midday meal  for school children.Having developed an appropriate recipe for the purpose Munchee also willingly undertook the production of biscuits for the government .  From then until now, Munchee has contributed to a number of community service programs, fulfilling a wide range of social responsibilities. Among them , the priority given to education related programs is remarkable. Programs such as the long-running Munchee Tikiri Sishyadara schcolarship programme , the Munchee Hapana Workshops for year five scholarship exam  and the Munchee Sisudiriya have contributed immensely to the education of our children. At present, the number of students who have benefited from these education oriented  Munchee CSR programmes  is in the hundreds of thousands.

Munchee's contribution to the National Volleyball Championship over the years is one of the outstanding national initiatives of Munchee's community outreach programs under the Youth and Sports  area.

Munchee has been continuously helping both veteran and budding artistes to showcase their talents and entertain masses. Munchee also supports many cultural, religious and seasonal events with the aim of promoting and  preserving the cultures of different ethnic groups in our country.

The Gamata Sarana Community Development Program with the active Munchee patronage has been  involved in the upliftment of  livelihood of the people in the remote villages.The main objective of this initiative is  providing common facilities required for day to day living . Under this, large number of common amenities  such as drinking water facilities, classrooms, community halls, small bridges and libraries have been provided. At present about 170  Community Development projects implemented with Munchee financial assistance have been handed over to the people. It has created a value of around Rs. 100 million for more than two hundred thousand beneficiaries .

CBL’s General Manager - Marketing Janmesh Paul Anthony said he is pleased that Munchee has been a symbol of affection and caring  for more than 50 years, bringing the  CSR programs of Munchee  closer to the people and winning their hearts.  As Munchee stepping into  its 54th year, the aim is to make that Corporate Social Responsibility  commitment more meaningful by choosing the theme 'We are not just making biscuits' . As such, Munchee can assure all its stakeholders that not only  it will continue all its CSR initiatives it has implemented but also will expand them to reach the benefits for larger number of deserving people .