NDB Bank has achieved a groundbreaking digital milestone by becoming the first Sri Lankan bank to reach 100,000 subscribers on its YouTube channel, underscoring the Bank’s dedication to innovation and its digital-first approach in engaging with customers, setting a new benchmark for the banking industry in Sri Lanka.

As a leader in leveraging social media to connect with its audience, NDB Bank’s YouTube channel has become a hub of informative and engaging content, providing valuable financial education, insights, and updates on the bank's wide array of products and services. The content has resonated strongly with a local audience, with more than 96% of subscribers based in Sri Lanka, whilst the predominant age range is 25-34 years, followed closely by 35-44 years. Through dynamic video content, NDB has empowered its viewers with knowledge on critical financial topics, helping them make informed decisions while fostering a sense of trust and loyalty.

This digital milestone is part of NDB’s broader strategy to stay at the forefront of the evolving digital landscape. Beyond YouTube, the bank has an active presence on Facebook, Instagram, TikTok, and LinkedIn, using these platforms to provide timely information and offer interactive experiences to its customers.

“NDB has always strived to remain at the cutting edge of digital banking. Reaching 100,000 subscribers on YouTube reflects our continuous effort to deliver meaningful content that resonates with our audience and caters to the unique needs of its tech-savvy  customers,” said Darshana Jayasinghe, Head of NDB Marketing. “This achievement is a testament to our commitment to innovation, and we look forward to further expanding our digital footprint to continue adding value to our customers."

As digital engagement continues to grow, NDB Bank is poised to lead the way in offering seamless, user-friendly, and innovative financial experiences.

With this accomplishment, NDB Bank solidifies its position not just as a leader in Sri Lanka’s financial sector but also as a pioneer in digital transformation, setting new standards for customer engagement in the digital era.