People’s Merchant Finance PLC (PMF), a licensed finance company operating within the Sri Lankan finance industry for the past 39 years, has launched a brand new web site www.peoplesmerchant.lk to bolster more and more engagement with its stakeholders and enhance the efficiency of the emergent company and a turning point in its digital journey.

Driven by their vision of “Service Excellence in Financial Services whenever wherever” and their transformational strategic plan, PMF ensured that their website is highly user-friendly. The website displays an attractive interactive design where users can easily access the various financial services offered by PMF.

PMF Chairman Chandula Abeywickrema stated, “We have now faced two years of immense challenges posed by the prevailing pandemic. Remarkably, we have not compromised on customer service. We have not only continued to provide a stellar experience for customers, but we have in fact improved the performance of the company as well. We are proud to have lived up to our corporate vision, which is “Service Excellence in Financial Services whenever wherever.”

Mr. Abeywickrema further elaborated, “PMF is celebrating 39 years in the business and the launch of the new website is a critical first step in our digital journey. The team has taken great care in setting up a more dynamic, interactive and user-friendly website. Through the website we can reach customers in every province of the country. We have also signed agreements with several partners to revamp and provide Co-banking solutions. Thanks to our recent highly successful rights issue and digital innovation, PMF is in a prime position to emerge as a force to reckon with in the finance industry.”

Chief Executive Officer of PMF Nalin Wijekoon, remarked, “Our mission is to enrich the lives of more people in more places through inspired people. We are pursuing the twin strategies of digitization and branch expansion in service of that mission. Currently, PMF is operating 12 branches and we obtained approval from CBSL to open six more branches this year. The launch of the state-of-the-art new website is an important milestone in our transformational journey, and it allows us to serve our customers better, to give a better service.”

Commenting on PMF’s overall transformation plan, Mr. Wijekoon explained, “ We kick-started PMF’s transformational journey in 2019 with LKR. 2.1 billion capital infusion by Sterling Capital Investments Ltd. (SCIL), PMF’s majority shareholder together with the appointment of a new Board of Directors and a dynamic management team. We are now in compliance with all CBSL regulatory requirements and have successfully completed our rights issue in December 2021. We currently have an asset base over LKR 7.5 Billion.”

Recently the company successfully completed its second rights issue for the year 2021, which fulfilled the requirements set by the Central Bank of Sri Lanka.

People’s Merchant Finance PLC (PMF) relocated its Head Office and Corporate Branch to prime locations in Colombo recently whilst launching the Navodhaya Entrepreneur Loan Scheme where PMF made a responsible approach by holding hands with MSME entrepreneurs to empower them to scale up their enterprises while work towards making them commercially viable to have a positive impact on the development and economic transformation of Sri Lanka.

Caption - Seen here PMF Chairman Chandula Abeywickrema (right) officially launching the website as PMF CEO Nalin Wijekoon (left) looks on.