PR Wire Sri Lanka (PRW), a member of the Wire Communication Consultancy Holdings Group (WCCG), announced a strategic partnership with LexAG – Legal Consultants, a renowned legal consultancy firm based in Colombo, Sri Lanka, further enhancing its service portfolio into policy advisory services. This collaboration represents a significant milestone for PR Wire as it expands its service offerings into the policy and advisory domain, enabling its clients to effectively navigate the complexities of the legal, economic, and political landscape.

Through this strategic alliance, PR Wire will use the services of LexAG in order to leverage their expertise to deliver timely insights and analyses that are crucial for businesses operating in today’s dynamic environment. The partnership will provide essential insights on legal and policy developments impacting various industries, which will focus on specific challenges and opportunities, equipping clients with a comprehensive understanding of the risks they face.

Ranil Agunuwala Partner LexAG said, “As PR Wire steps into the policy advisory space, this collaboration will significantly strengthen its reputation management capabilities. By combining LexAG's legal expertise with PR Wire's strategic communication solutions, clients of PR Wire will gain a more robust understanding of the potential impact of policy changes enabling businesses to preemptively address issues that could affect their reputation while navigating the legal aspects of their communication strategies with greater confidence”.

"Businesses currently operating in Sri Lanka, as well as industries considering entering the market, will benefit from tailored solutions that support informed decision-making. The partnership between PR Wire Sri Lanka and LexAG paves the way for enhanced reputation management and communication strategies, backed by a robust advisory and collaborative services framework," said Anjuu Bakshani, Associate Director at PR Wire.

“Regular updates on policy, industry, economic, and national development from a singular source are a critical need for the business sector it helps minimize business risk and ensures that no stone is unturned, thus bringing high-quality decision-making supported by the expertise of its partners,” said PR Wire Intel Head Kavinthan Shanmugaraja.

Founded in 2010, PR Wire Sri Lanka offers consultation and services to meet every marketing communications need in today’s rapidly changing market landscape. Combining the offerings of modern PR, stakeholder and policy relations, influencer relations, reputation building, brand positioning, crisis management, and much more, PR Wire is renowned for its custom-designed public relations solutions, deviating from a ‘one-size-fits-all’ approach. PR Wire believes in being a distinct knowledge-sharing consultancy, elevating the local PR industry to global standards.

Image caption: (L-R) Dr. Gehan Gunatilleke, Partner, LexAG Legal Consultants; Ranil Angunawela, Partner, LexAG Legal Consultants; Anjuu Bakshani, Associate Director, PR Wire; and Kavinthan Shanmugaraja, Head of Intel, PR Wire.