In an era where corporate social responsibility (CSR) has often been reduced to symbolic efforts, Asia Asset Finance PLC is charting a new course, proving that true leadership is measured by impact, integrity, and involvement. With the launch of ‘Asia Asset Finance Clean Sri Lanka – Hetata Atak’, the company has set in motion an ambitious, island-wide initiative that goes far beyond donations—it delivers real solutions to real problems, from pollution and water scarcity to deforestation and human-wildlife conflict.

As the only Sri Lankan subsidiary of global finance giant Muthoot Finance, Asia Asset Finance is Fitch Rated A+, backed by a 54-year legacy, and serves communities through its network of over 100 branches. The company’s stature as a recognized Great Place to Work is a testament to its ethical values, leadership excellence, and community focus. Through ‘Hetata Atak,’ Asia Asset Finance is executing region-specific CSR interventions that are both strategic and sustainable. In the Western Province, neglected public transport centers are being renovated, cleaned, and modernized, directly improving the daily lives of commuters. In the Southern Province, the focus is on protecting future generations through drug awareness and prevention programs for schoolchildren and parents.

Sri Lanka’s agricultural heartland in the North-Western Province is being safeguarded through training for farmers on sustainable pesticide use, and waste bins have been strategically placed to curb improper chemical disposal—preserving land and water resources for generations to come. In the Northern Province, where clean water remains scarce, Asia Asset Finance is establishing sustainable water supply systems, addressing a fundamental human need with long-term solutions. Tackling the Human-Elephant Conflict in Uva Province, the company is introducing Bee Hive Fences—a dual-purpose solution that both deters elephants humanely and generates income for villagers through honey production.

Along the Eastern coastline, beach cleanups are restoring marine ecosystems, supported by waste bins placed at key points to prevent pollution from recurring. In Sabaragamuwa Province, reforestation efforts using rare, eco-friendly plants are revitalizing biodiversity and countering climate change. At Siri Pada, a site sacred to pilgrims, Asia Asset Finance has led a comprehensive cleanup, reinforcing environmental stewardship with bin placement along paths to promote responsible waste disposal.

This bold CSR campaign is more than just a project—it’s a nationwide movement. In the words of CEO Mr. Rajiv Gunawardana, “A corporation’s success is not measured by its profits alone, but by the impact it leaves on society. ‘Hetata Atak’ is not just a project—it is a movement, a promise to Sri Lanka that we will stand by its people, its environment, and its future. We believe in action, not just words. Because when Sri Lanka prospers, we all prosper.” As Sri Lanka’s trusted, A+ rated financial partner, Asia Asset Finance is inviting corporate partners, volunteers, and environmental advocates to join the ‘Hetata Atak’ movement. This is not just corporate responsibility—it’s leadership in action. Together, let’s build a cleaner, safer, and greener Sri Lanka.