Samsung Sri Lanka is set to welcome the Avurudu season with the launch of its latest consumer electronics campaign, ‘Wowurudu’, starting 15th February 2026. Inspired by the spirit of Avurudu, the campaign celebrates new beginnings, togetherness, and the joy of upgrading everyday living with Samsung’s trusted technology.

Rooted in local traditions and modern lifestyles, ‘Wowurudu’ reflects Samsung’s continued commitment to delivering meaningful innovation to Sri Lankan households. The campaign spans key consumer electronics categories including televisions, refrigerators, washing machines, air conditioners, and microwave ovens, offering customers an opportunity to refresh their homes with confidence during the festive season.

As part of this Avurudu season, Samsung Sri Lanka will introduce two new Double Door Inverter No Frost Refrigerator models and one Twin Inverter Air Conditioner model to the local market. Designed with energy efficiency, durability, and smart functionality in mind, these new additions cater to the evolving needs of modern Sri Lankan families.

The new refrigerators are powered by Samsung’s Digital Inverter Technology, which adjusts cooling power based on demand to reduce energy consumption and support long-term reliability. No Frost technology prevents ice build-up, while All Round Cooling ensures even temperature distribution across compartments for optimal food preservation.

Complementing this launch is the new Twin Inverter Air Conditioner with WiFi, engineered to deliver faster cooling while minimizing energy usage. With advanced inverter technology and durability features suited to Sri Lanka’s climate conditions, the unit is designed to provide efficient and reliable performance throughout the year.

In the television category, Samsung continues to lead globally as the world’s No.1 TV manufacturer for 20 consecutive years as per market research firm Omdia, reinforcing its leadership in display innovation and consumer trust. Customers can continue to explore Samsung’s wide range of advanced television offerings as part of the ‘Wowurudu’ promotion.

Samsung’s home appliance portfolio remains built around reliability, performance, and everyday convenience. From refrigerators designed for efficient food preservation to washing machines engineered for practical laundry care, Samsung addresses the evolving needs of Sri Lankan households of all sizes.

The ‘Wowurudu’ campaign will be available island-wide through Samsung’s authorised distributors including Singer, Singhagiri, Damro, and Softlogic. To make Avurudu purchases more convenient, customers can also benefit from easy payment schemes and installment plans available through leading credit card partners across the island.

As Sri Lankans prepare to celebrate Avurudu, Samsung Sri Lanka invites customers to step into the season with confidence through the ‘Wowurudu’ campaign and experience smarter living powered by Samsung innovation.