Singer Sri Lanka PLC, the innovative benchmark and leader in the consumer electronics and home appliances industry, recently marked a significant milestone with the grand unveiling of the newest smartphone models from HONOR.

The event, hosted on February 22, 2024, at the Shangri-La Hotel, Colombo, showcased the technological prowess and innovative design of the HONOR X Series, underlining the flourishing partnership between Singer and HONOR. The event also celebrated the rapid success HONOR has enjoyed among Sri Lankan smartphone owners since having been introduced in April of last year.

"Our collaboration with HONOR is more than a partnership; it's a shared journey towards excellence in technology accessible to all. The introduction of the HONOR X9b, along with the X7b and X8b, mirrors our dedication to innovation and quality. We are eager for the Sri Lankan consumers to experience the unmatched quality and value these models bring to the table," stated Mahesh Wijewardene, CEO Singer Group, commenting on the launch of the new devices.

The launch event this year centered on the HONOR X9b, equipped with the pioneering Ultra-Bounce Anti-Drop Display technology. This feature has earned the device a “Five-Star Overall Drop Resistance” certification from SGS, an industry first, highlighting the brand’s commitment to blending innovation with durability as a hallmark of its promise to customers.

The event also showcased the HONOR X7b, characterized by its long-standing battery life and the aesthetically pleasing HONOR X8b, further expanding the diverse portfolio of devices offered by HONOR to meet expectations across all user groups in the market. The new devices are anticipated to resonate well with the Sri Lankan consumer base, reinforcing the SINGER commitment to delivering high-quality, competitively priced products. SINGER, as the sole importer of HONOR devices in Sri Lanka, is confident that these models will uphold and further the brand’s legacy of excellence.

"We are thrilled to introduce the HONOR X Series to Sri Lanka marking an important milestone in the synergy between HONOR and SINGER. The HONOR X Series promises a host of advanced features tailored to exceed the expectations of our customers. Our journey with SINGER has been instrumental in making cutting-edge technology accessible to everyone in Sri Lanka, and we look forward to continuing this partnership to bring forward-thinking and reliable smartphone solutions to our valued consumers," commented Zeng Lexing, Country Manager, HONOR Sri Lanka.

The launch event was not merely a showcase of new products, but a celebration of the success HONOR has enjoyed in Sri Lanka. Many distinguished guests including Mohan Pandithage,

Chairman, Hayleys Group attended the event. In closing, the management of SINGER extended an open invitation to all Sri Lankans to embrace the new era of smartphone technology, where innovative design meets exceptional durability, and technological advancements exceed user expectations.

Janmesh Antony, Marketing Director, Singer Sri Lanka PLC

Ranidu Silva, Brand Manager, Singer Sri Lanka PLC

Zeng Lexing General Manager, Honor Sri Lanka

Mahesh Wijewardene, CEO, Singer Group of Companies

Photo Caption : (From Left to Right) Tharaka Warnakulasuriya (Marketing Manager - Digital Products, Singer Sri Lanka PLC), Jagath Perera (Director – Operations, Singer Sri Lanka PLC), Janmesh Antony (Marketing Director, Singer Sri Lanka PLC), Mahesh Wijewardene (CEO, Singer Group of Companies), Mohan Pandithage (Group Chairman, Singer Sri Lanka PLC), Zeng Lexing General Manager – Honor Sri Lanka, Brave Zhang, GTM Director, Asia Pacific – Honor, Thulitha Mendis (Commercial Director, Singer Sri Lanka PLC), Vajira Tennakoon (Sales Director, Singer Sri Lanka PLC), Ranidu Silva (Brand Manager, Singer Sri Lanka PLC).