April, 30, 2015
Sri Lanka’s Merrill J. Fernando, Founder of the Dilmah Tea will be one the five Honourees of the 2015 Business for Peace award of the Oslo based Business for Peace Foundation. Nominated by the Ceylon Chamber of Commerce through the International Chamber of Commerce, Merrill J will be bestowed with this honour on 2nd May, which consequently happens to be his 85th Birthday.
2015 Oslo Business for Peace Award is an annual event and recognizes the exceptional global business leaders who, through their own actions and commitments truly are business worthy, promoting socially responsible and ethical business practices in an outstanding way, and standing out as examples to the world. Honourees are selected by an independent committee of Nobel Prize winners in Peace and in Economics, after a global nomination process through its partners International Chamber of Commerce, UN Global Compact and UNDP.
Mr. Merrill J Fernando, who started his career as a tea taster, established his own tea brand ‘Dilmah’ in 1988 which is today Sri Lanka’s single known brand of world repute and soon became a capable competitor with multinationals. Twenty-five years after the launch of Dilmah, its single-origin, unblended teas are now sold in nearly 100 countries. Mr. Fernando is known for sharing the earnings from his business with his staff and workers. As the business has grown, a minimum 10 percent of the pre‐tax profit is used to fund the work of his MJF Charitable Foundation, which emphasizes the empowerment of differently able and under-privileged people in their communities with dignity and in a sustainable manner.
Mr. Fernando is one among the five business leaders chosen as the ‘The 2015 Business for Peace Honourees’. Among the others ranks figures such as, Polman of United Kingdom, who is the CEO of Unilever, Poman Lo, a Hong Kong-based businesswoman and Group Managing Director of Regal Hotels International and Juan Andrés Cano, CEO of Semilla, an ethics consultancy, and Value4Chain firm etc.
The Ceylon Chamber of Commerce in a statement stated that the “Ceylon Chamber takes pride in being able to promote Sri Lankan Business personalities to the highest level of international recognition and congratulates Mr. Fernando for being honored with this prestigious international accolade, bringing honour to the Nation and the entire business community of Sri Lanka. His commitment, dedication and determination is a true inspiration and an exceptional role-model for the Sri Lankan business community to follow.”
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